Our Focus Area

Technology

A cutting-edge technology company needs a PR firm that can leverage in-depth B2B tech knowledge to power quantifiable results and get noticed.

We facilitate media coverage from major online Technology outlets, including TechCrunch, GigaOm, Mashable, CRN, InfoWorld, TechTarget, InfoWorld, and major mainstream media outlets such as the Wall Street Journal, Forbes, National Post, Globe and Mail, CBC National News and others.
We help notable tech start-ups and established companies in the software and services industry get noticed.
We get executives noticed through awards, interviews, speaking arrangements, and thought leadership.
Our expert high tech PR team has helped enterprise,, mobility, data security edge computing, app developers, hi-tech hardware companies and IT consulting firms get noticed.
We introduce our clients to right analyst to help make engagement more successful.

Our Services in Technology Sector

Crisis Communications

PR Associates can help minimize and eliminate reputational damage through proactive crisis communications that preserves the trust of customers, employees, partners and other key stakeholder groups.

Our Approach to Crisis Response

Companies need to be in a position to respond quickly and effectively to a crisis situation:

Pre-crisis, we meet with your executive team to perform a risk assessment, which will be used to create an issues communication plan.

During a crisis, our team will be by your side, offering expert counsel, from issuing communication to stakeholder groups, briefing spokespeople and monitoring media and social media activity.
Post-crisis, we will performs a comprehensive assessment of your company’s reputation.

Strategic Communication & Public Relations

We garner coverage in top-tier business and consumer outlets, strategic trade media and though leadership coverage.

Our media results include:

  • Brand recognition
  • A larger share of voice among competitors in media
  • Greater traction for company news and technology

Our connections

Sometimes it’s not what you know, it’s who you know. We leverage our extensive network of contacts to generate high profile coverage of our clients across a broad range of trade and business press, including:

  • Business Press. Top outlets such as Bloomberg, Business News Network, CNCB Businessweek, Globe and Mail, National Post, Canadian Press, Reuters, Associated Press, Forbes, Fortune, The New York Times and The Wall Street Journal.
  • Technology Blogs & Trade Press. Leading tech media such as TechCrunch, VentureBeat, Re/code, Axios, Computerworld, InformationWeek, PC Magazine, CIO, Security Week, eWeek and others.
  • Vertical Press. Major publications in manufacturing, retail, marketing and advertising, HR, professional services, education, electronics, financial services, government, telecommunications, healthcare and accounting.
  • Broadcast Media. Television and radio programs including: CBC National, Global TV, CTV, Good Morning America, City News, CNBC, CNN, with local and national radio stations.
  • Analyst Relation. Top analyst firms such as Gartner, Forrester, IDC, S&P Global Market Intelligence, Mergermarket
Thought Leadership

Successful campaigns promote thought leadership – a key ingredient in tech PR. Our clients are recognized as leaders and influencers in the tech sector. We help our clients achieve greater visibility, inspire meaningful conversations, increase lead generation and build trust with investors and customers.

Thought leadership tactics include:

  • White Papers: We work to capture your brand voice, communicate your most important messages and distinguish you from competitors.
  • Contributed Bylines: Our network of contacts includes editors at some of the most prominent business publications and news sites. We’ve helped our clients secure placements in leading business outlets like Forbes, Entrepreneur, TechCrunch and Inc. Magazine.
  • Speaking Engagements and Panel Discussions: A good thought leadership strategy delivers the right messages to the right audiences. We secure thought leaders face time at key industry events all over the country and around the world. We’ll create a calendar highlighting the best speaking opportunities for you throughout the year.
  • Email Newsletters: We help convert your brand’s email newsletter into a shareable resource that delivers value to both leads and customers.
  • Social Media: We monitors social media sites for industry-related conversations that could use your expert insight, allowing you to engage with users.
Media & Speaker Training

Our media training and speaker training services range from basic pre-interview prep to full-scale, in-person workshops centered around your team’s needs.

Assistance we can provide includes:

  • Key messages: We help you define your company’s most important messages, simplifying even the most complex concepts into simple, coherent and understandable points. Your final messages will be authoritative, well-supported and distinct from your competitors.
  • Interview preparation: Before interviews and meetings, we prepare Q&A documents that provide recommended answers to questions you are likely to receive and talking points and the necessary background on your interviewer.
  • Customized Training: We provide training on introductory public relations skills that prove invaluable in mastering new spokesperson responsibilities, covering everything from news value to different types of interviews and stories. For more seasoned, savvy executives, we hone and polish presentation delivery skills vital to effective communication including body language, tone and speaking in soundbites.
  • Interview Preparation: Our mock interview sessions simulate various types of interviews, TV segments and press conferences you’re likely to encounter as a spokesperson. We then provide you with feedback that allows you to improve your performance.
  • Materials Assistance: We can assist with creating presentations and speech writing. Our staff of writers and graphic designers are highly skilled at ensuring we meet your communication objectives and brand guidelines with compelling materials that will resonate with your target audiences.

Our Work in Technology Sector

NZ Technologies Inc.

NZ Technologies Inc.

Case Study NZ Technologies Inc.Out of the surgical suite—touchless technology goes mainstream with HoverTap™ Lift Technology   The Situation If there's one health fact we've learned from the Covid-19 pandemic, it's viruses live on surfaces. When Vancouver-based...

Stockholm Precision Tools

Stockholm Precision Tools

Case Study Stockholm Precision ToolsPR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way   The Situation The cutting-edge drilling and surveying equipment of a Swedish company was...

adMare BioInnovations

adMare BioInnovations

Case Study adMare BioInnovationsPRA developed a detailed marketing and communications plan for the launch of adMare's new brand identity   The Situation On completing 10 years of operations, a national life sciences organization of Canada, wanted to take stock of...

mimik Technology

mimik Technology

Case Study mimik TechnologyWe translated complex research and technology into strategic actions and clear messaging that told mimik’s story and their Pandimik contract tracing apps’ impact.   Our Objective The PR Associates team executed quickly when mimik...

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