Our Work

Natural Resources, Mining and Energy

From full-fledged Mining Public Relations strategy to communicating science clearly, we leverage in-depth mining industry knowledge to clarify complexity, capture imaginations, shift mindsets and move markets.

Our Public Relations team facilitates media coverage from mining industry outlets including Mining Journal, The Norther Miner, Global Mining Review and major mainstream media outlets such as the Wall Street Journal, Forbes, BNN-Bloomberg, National Post, Globe and Mail, CBC National News, Global and CTV News and others.
Our expert Public Relations team has helped mineral exploration, mining, oil and gas and forestry companies get noticed.
We communicate complicated science so that it is easily understood by community members, Indigenous groups and the general public.
We get mining industry executives noticed through awards, interviews, speaking arrangements, and thought leadership.

Our Public Relations & Communications Services in Natural Resources, Mining and Energy

Science Communication & Design

Communicating science clearly so non-technical people can understand helps to make informed decisions. Whether it’s a permit application, an environmental assessment or operational concern that you need to communicate with community members or government officials, we take complex engineering, hydrology, geology, geophysics, archeology chemistry or wildlife and fisheries studies and make the information easily understandable for non-scientists.

  • We simplify complex science through simple language, graphics and video.
  • We explain environmental management plans to build trust to generate acceptance
  • We help organizations explain the science supporting permit applications
  • We work with organizations to improve the populations beliefs about their science
Strategic Communication & Mining Public Relations

We garner coverage in top-tier business and consumer outlets, strategic trade media and though leadership coverage.

Our media results include:

  • Brand recognition
  • A larger share of voice among competitors in media
  • Greater traction for company news and technology

Our connections

Sometimes it’s not what you know, it’s who you know. We leverage our extensive network of contacts to generate high profile coverage of our clients across a broad range of trade and business press, including:

  • Business Press. Top outlets such as Bloomberg, Business News Network, CNCB Businessweek, Globe and Mail, National Post, Canadian Press, Reuters, Associated Press, Forbes, Fortune, The New York Times and The Wall Street Journal.
  • Technology Blogs & Trade Press. Leading tech media such as TechCrunch, VentureBeat, Re/code, Axios, Computerworld, InformationWeek, PC Magazine, CIO, Security Week, eWeek and others.
  • Vertical Press. Major publications in manufacturing, retail, marketing and advertising, HR, professional services, education, electronics, financial services, government, telecommunications, healthcare and accounting.
  • Broadcast Media. Television and radio programs including: CBC National, Global TV, CTV, Good Morning America, City News, CNBC, CNN, with local and national radio stations.
  • Analyst Relation. Top analyst firms such as Gartner, Forrester, IDC, S&P Global Market Intelligence, Mergermarket
Thought Leadership

Successful campaigns promote thought leadership – a key ingredient in tech PR. Our clients are recognized as leaders and influencers in the tech sector. We help our clients achieve greater visibility, inspire meaningful conversations, increase lead generation and build trust with investors and customers.

Thought leadership tactics include:

  • White Papers: We work to capture your brand voice, communicate your most important messages and distinguish you from competitors.
  • Contributed Bylines: Our network of contacts includes editors at some of the most prominent business publications and news sites. We’ve helped our clients secure placements in leading business outlets like Forbes, Entrepreneur, TechCrunch and Inc. Magazine.
  • Speaking Engagements and Panel Discussions: A good thought leadership strategy delivers the right messages to the right audiences. We secure thought leaders face time at key industry events all over the country and around the world. We’ll create a calendar highlighting the best speaking opportunities for you throughout the year.
  • Email Newsletters: We help convert your brand’s email newsletter into a shareable resource that delivers value to both leads and customers.
  • Social Media: We monitors social media sites for industry-related conversations that could use your expert insight, allowing you to engage with users.

Digital Media Outreach:

  • Our clients have presented at events that include:
    • PDAC
    • Energy and Mines World Congress
    • AME Roundup
    • International Gas and LNG Conference
    • Oil Sands Conference and Trade Show
    • Mining Investment London
  • Email Newsletters: We help convert your brand’s email newsletter into a shareable resource that delivers value to both leads and customers.
  • Social Media: We monitors social media sites for industry-related conversations that could use your expert insight, allowing you to engage with users.
Media & Speaker Training

Our media training and speaker training services range from basic pre-interview prep to full-scale, in-person workshops centered around your team’s needs. Assistance we can provide includes:

  • Key messages: We help you define your company’s most important messages, simplifying even the most complex concepts into simple, coherent and understandable points. Your final messages will be authoritative, well-supported and distinct from your competitors.
  • Interview preparation: Before interviews and meetings, we prepare Q&A documents that provide recommended answers to questions you are likely to receive and talking points and the necessary background on your interviewer.
  • Customized Training: We provide training on introductory public relations skills that prove invaluable in mastering new spokesperson responsibilities, covering everything from news value to different types of interviews and stories. For more seasoned, savvy executives, we hone and polish presentation delivery skills vital to effective communication including body language, tone and speaking in soundbites.
  • Interview Preparation: Our mock interview sessions simulate various types of interviews, TV segments and press conferences you’re likely to encounter as a spokesperson. We then provide you with feedback that allows you to improve your performance.
  • Materials Assistance: We can assist with creating presentations and speech writing. Our staff of writers and graphic designers are highly skilled at ensuring we meet your communication objectives and brand guidelines with compelling materials that will resonate with your target audiences.
Crisis Communications

PR Associates can help minimize and eliminate reputational damage through proactive crisis communications that preserves the trust of customers, employees, partners and other key stakeholder groups.

Our Approach to Crisis Response

Companies need to be in a position to respond quickly and effectively to a crisis situation:

Pre-crisis, we meet with your executive team to perform a risk assessment, which will be used to create an issues communication plan.

During a crisis, our team will be by your side, offering expert counsel, from issuing communication to stakeholder groups, briefing spokespeople and monitoring media and social media activity.

Post-crisis, we will performs a comprehensive assessment of your company’s reputation.

Case Studies: Our Mining Public Relations & Communications Work

BC Aboriginal Mine Training Association (BC AMTA)

BC Aboriginal Mine Training Association (BC AMTA)

Case Study BC Aboriginal Mine Training Association (BC AMTA)BC AMTA is faced with a broad and complex communication opportunity   The Situation As part of BC’s strategy to respond to the impending labour shortage in the mineral exploration and mining industry,...

Association for Mineral Exploration British Columbia

Association for Mineral Exploration British Columbia

Case Study Association for Mineral Exploration British Columbia (AME BC)Raising the Profile of the Development, Exploration and Mining Industry with Media   The Situation PR Associates was engaged by the Association for Mineral Exploration British Columbia (AME...

Stockholm Precision Tools

Stockholm Precision Tools

Case Study Stockholm Precision ToolsPR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way   The Situation The cutting-edge drilling and surveying equipment of a Swedish company was...

Denver Gold Forum

Denver Gold Forum

Case Study Denver Gold ForumPR Associates developed a list of top-tier national and international business and industry media   The Situation When the Denver Gold Group (DGG) needed a PR firm to ensure its annual convention received the profile and media...

Seabridge Gold

Seabridge Gold

Case Study Seabridge Gold Environmental Assessment ApplicationCommunications for Federal-Provincial Comprehensive Environmental Review   The Situation A $5 billion mining project needed to ensure it received its environmental approval from the provincial and...

Assembly of First Nations and PDAC MOU

Assembly of First Nations and PDAC MOU

Case Study Assembly of First Nations and PDAC MOUPR Associates publicized the MOU internationally and to First Nations throughout Canada resulting in meaningful engagement and dialogue between responsible mining companies and First Nations.   The Need PR...

Mining Association of Canada (MABC)

Mining Association of Canada (MABC)

Case Study Mining Association of CanadaThe Renaissance of Mining: Mining Association of Canada (MABC) Media Relations Campaign   The Situation Public acceptance of the mining industry in British Columbia, particularly regarding social, environmental and economic...



Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media.   Our Objective The Prospectors and Developers Association of Canada...

Prepare to be noticed.

To clarify complexity, capture imaginations, shift mindsets and move markets connect with us.