Work
Strategic public relations and communication to help clarify complexity, tell captivating stories, shift mindsets and move markets.
We collaborate with some of the most progressive, innovative people working on some of the world’s most pressing health, social and economic issues.
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Our Work
BC Aboriginal Mine Training Association (BC AMTA)
Case Study BC Aboriginal Mine Training Association (BC AMTA)BC AMTA is faced with a broad and complex communication opportunity The Situation As part of BC’s strategy to respond to the impending labour shortage in the mineral exploration and mining industry,...
Association for Mineral Exploration British Columbia
Case Study Association for Mineral Exploration British Columbia (AME BC)Raising the Profile of the Development, Exploration and Mining Industry with Media The Situation PR Associates was engaged by the Association for Mineral Exploration British Columbia (AME...
Stockholm Precision Tools
Case Study Stockholm Precision ToolsPR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way The Situation The cutting-edge drilling and surveying equipment of a Swedish company was...
Denver Gold Forum
Case Study Denver Gold ForumPR Associates developed a list of top-tier national and international business and industry media The Situation When the Denver Gold Group (DGG) needed a PR firm to ensure its annual convention received the profile and media...
Seabridge Gold
Case Study Seabridge Gold Environmental Assessment ApplicationCommunications for Federal-Provincial Comprehensive Environmental Review The Situation A $5 billion mining project needed to ensure it received its environmental approval from the provincial and...
Assembly of First Nations and PDAC MOU
Case Study Assembly of First Nations and PDAC MOUPR Associates publicized the MOU internationally and to First Nations throughout Canada resulting in meaningful engagement and dialogue between responsible mining companies and First Nations. The Need PR...
Mining Association of Canada (MABC)
Case Study Mining Association of CanadaThe Renaissance of Mining: Mining Association of Canada (MABC) Media Relations Campaign The Situation Public acceptance of the mining industry in British Columbia, particularly regarding social, environmental and economic...
Tahltan Nation-BC Hydro Northwest Transmission Line
Case Study Tahltan Nation-BC Hydro Northwest Transmission LinePR Associates was enlisted to develop the communication process and manage community outreach activities The Need The Tahltan are a First Nation in Northwestern British Columbia. The Tahltan Central...
National Chief Shawn Atleo
Case Study National Chief Shawn Atleo’s Campaign Atleo demonstrated his commitment to keeping the youth involved in the process of change The Situation In 2009, the Assembly of First Nations called an election for a new National Chief after the three-term Chief...
Kanawayhitowin
Case Study KanawayhitowinKanawayhitowin—Taking Care of Each Others Spirit The Situation The Ontario Federation of Indian Friendship Centre (OFIFC) launched a program called Kanawayhitowin—Taking Care of Each other’s Spirit. The program addresses the issues...
adMare BioInnovations
Case Study adMare BioInnovationsPRA developed a detailed marketing and communications plan for the launch of adMare's new brand identity The Situation On completing 10 years of operations, a national life sciences organization of Canada, wanted to take stock of...
PDAC
Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media. Our Objective The Prospectors and Developers Association of Canada...
Progenics
Case Study Progenics Cord Blood CryobankWe simplified the language surrounding cord blood banking so that a wider audience could understand the science and benefits behind it. Our Objective The first step for PR Associates was to gain a thorough understanding...
mimik Technology
Case Study mimik TechnologyWe translated complex research and technology into strategic actions and clear messaging that told mimik’s story and their Pandimik contract tracing apps’ impact. Our Objective The PR Associates team executed quickly when mimik...
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