PR Associates

Work

Strategic public relations and communication to help clarify complexity, tell captivating stories, shift mindsets and move markets.

We collaborate with some of the most progressive, innovative people working on some of the world’s most pressing health, social and economic issues.

Our Focus Areas

Life Sciences & Healthcare

Natural Resources, Mining and Energy

Technology

Agri-foods

Indigenous companies and non-profits

Our Client’s Experience

“When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.”

Salley Lawton
Director of Communication, PDAC

“I’ve hired PR Associates several times over the years with various organizations. They have a unique understanding of diverse audiences. Their work is both emotional and organized. Working with their team is always a great experience and the results of our award-winning partnerships have helped so many people while transforming how our organizations were perceived.”

Terry Swan
Director FILO, Ontario Ministry of Justice

“PR Associates is far more than your average PR firm. They are strategic and they are creative partners with a knack for understanding complexity and help you communicate it simply and eloquently. When it come to turning complicated research into content and finding opportunities to connect with the public they are the best in the business. That’s why we’ve worked with them for eight years now.”

Brent Murphy
Senior VP Environment, Seabridge Gold

“PR Associates completely understood the challenges we were facing. Instead of having a junior consultant engaged in our project, the whole team was involved. This is what makes them such a great partner, they made our success theirs. We don’t feel like we hired a PR firm, rather we found a partner to work with us.”

Jonathon Hoyles
President and CEO Perk Hero

Our Work

NZ Technologies Inc.

Case Study NZ Technologies Inc.Out of the surgical suite—touchless technology goes mainstream with HoverTap™ Lift Technology The Situation If there's one health fact we've learned from the Covid-19 pandemic, it's viruses live on surfaces. When Vancouver-based...

BC Aboriginal Mine Training Association (BC AMTA)

Case Study BC Aboriginal Mine Training Association (BC AMTA)BC AMTA is faced with a broad and complex communication opportunity The Situation As part of BC’s strategy to respond to the impending labour shortage in the mineral exploration and mining industry,...

Association for Mineral Exploration British Columbia

Case Study Association for Mineral Exploration British Columbia (AME BC)Raising the Profile of the Development, Exploration and Mining Industry with Media The Situation PR Associates was engaged by the Association for Mineral Exploration British Columbia (AME...

Stockholm Precision Tools

Case Study Stockholm Precision ToolsPR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way The Situation The cutting-edge drilling and surveying equipment of a Swedish company was...

Denver Gold Forum

Case Study Denver Gold ForumPR Associates developed a list of top-tier national and international business and industry media The Situation When the Denver Gold Group (DGG) needed a PR firm to ensure its annual convention received the profile and media...

Seabridge Gold

Case Study Seabridge Gold Environmental Assessment ApplicationCommunications for Federal-Provincial Comprehensive Environmental Review The Situation A $5 billion mining project needed to ensure it received its environmental approval from the provincial and...

Assembly of First Nations and PDAC MOU

Case Study Assembly of First Nations and PDAC MOUPR Associates publicized the MOU internationally and to First Nations throughout Canada resulting in meaningful engagement and dialogue between responsible mining companies and First Nations. The Need PR...

Mining Association of Canada (MABC)

Case Study Mining Association of CanadaThe Renaissance of Mining: Mining Association of Canada (MABC) Media Relations Campaign The Situation Public acceptance of the mining industry in British Columbia, particularly regarding social, environmental and economic...

Tahltan Nation-BC Hydro Northwest Transmission Line

Case Study Tahltan Nation-BC Hydro Northwest Transmission LinePR Associates was enlisted to develop the communication process and manage community outreach activities The Need The Tahltan are a First Nation in Northwestern British Columbia. The Tahltan Central...

National Chief Shawn Atleo

Case Study National Chief Shawn Atleo’s Campaign Atleo demonstrated his commitment to keeping the youth involved in the process of change The Situation In 2009, the Assembly of First Nations called an election for a new National Chief after the three-term Chief...

Kanawayhitowin

Case Study KanawayhitowinKanawayhitowin—Taking Care of Each Others Spirit The Situation The Ontario Federation of Indian Friendship Centre (OFIFC) launched a program called Kanawayhitowin—Taking Care of Each other’s Spirit. The program addresses the issues...

adMare BioInnovations

Case Study adMare BioInnovationsPRA developed a detailed marketing and communications plan for the launch of adMare's new brand identity The Situation On completing 10 years of operations, a national life sciences organization of Canada, wanted to take stock of...

PDAC

Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media. Our Objective The Prospectors and Developers Association of Canada...

Progenics

Case Study Progenics Cord Blood CryobankWe simplified the language surrounding cord blood banking so that a wider audience could understand the science and benefits behind it. Our Objective The first step for PR Associates was to gain a thorough understanding...

mimik Technology

Case Study mimik TechnologyWe translated complex research and technology into strategic actions and clear messaging that told mimik’s story and their Pandimik contract tracing apps’ impact. Our Objective The PR Associates team executed quickly when mimik...