Work

Strategic public relations and communication to help clarify complexity, tell captivating stories, shift mindsets and move markets.

 
We collaborate with some of the most progressive, innovative people working on some of the world’s most pressing health, social and economic issues.

Our Client’s Experience

“When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.”

Salley Lawton
Director of Communication, PDAC

“I’ve hired PR Associates several times over the years with various organizations. They have a unique understanding of diverse audiences. Their work is both emotional and organized. Working with their team is always a great experience and the results of our award-winning partnerships have helped so many people while transforming how our organizations were perceived.”

Terry Swan
Director FILO, Ontario Ministry of Justice

“PR Associates is far more than your average PR firm. They are strategic and they are creative partners with a knack for understanding complexity and help you communicate it simply and eloquently. When it come to turning complicated research into content and finding opportunities to connect with the public they are the best in the business. That’s why we’ve worked with them for eight years now.”

Brent Murphy
Senior VP Environment, Seabridge Gold

“PR Associates completely understood the challenges we were facing. Instead of having a junior consultant engaged in our project, the whole team was involved. This is what makes them such a great partner, they made our success theirs. We don’t feel like we hired a PR firm, rather we found a partner to work with us.”

Jonathon Hoyles
President and CEO Perk Hero

Our Work

Kanawayhitowin

Kanawayhitowin

Case Study KanawayhitowinKanawayhitowin—Taking Care of Each Others Spirit   The Situation The Ontario Federation of Indian Friendship Centre (OFIFC) launched a program called Kanawayhitowin—Taking Care of Each other’s Spirit. The program addresses the issues...

adMare BioInnovations

adMare BioInnovations

Case Study adMare BioInnovationsPRA developed a detailed marketing and communications plan for the launch of adMare's new brand identity   The Situation On completing 10 years of operations, a national life sciences organization of Canada, wanted to take stock of...

PDAC

PDAC

Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media.   Our Objective The Prospectors and Developers Association of Canada...

Progenics

Progenics

Case Study Progenics Cord Blood CryobankWe simplified the language surrounding cord blood banking so that a wider audience could understand the science and benefits behind it.   Our Objective The first step for PR Associates was to gain a thorough understanding...

Mimik Technology

Mimik Technology

Case Study Mimik TechnologyWe translated complex research and technology into strategic actions and clear messaging that told mimik’s story and their Pandimik contract tracing apps’ impact.   Our Objective The PR Associates team executed quickly when mimik...

Our Clients

Prepare to be noticed.

 
To clarify complexity, capture imaginations, shift mindsets and move markets connect with us.