Strategic public relations and communication to help clarify complexity, tell captivating stories, shift mindsets and move markets.
We collaborate with some of the most progressive, innovative people working on some of the world’s most pressing health, social and economic issues.
Our Focus Areas
Our Client’s Experience
“When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.”
Director of Communication, PDAC
Director FILO, Ontario Ministry of Justice
Senior VP Environment, Seabridge Gold
President and CEO Perk Hero
Case Study KanawayhitowinKanawayhitowin—Taking Care of Each Others Spirit The Situation The Ontario Federation of Indian Friendship Centre (OFIFC) launched a program called Kanawayhitowin—Taking Care of Each other’s Spirit. The program addresses the issues...
Case Study adMare BioInnovationsPRA developed a detailed marketing and communications plan for the launch of adMare's new brand identity The Situation On completing 10 years of operations, a national life sciences organization of Canada, wanted to take stock of...
Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media. Our Objective The Prospectors and Developers Association of Canada...
Case Study Progenics Cord Blood CryobankWe simplified the language surrounding cord blood banking so that a wider audience could understand the science and benefits behind it. Our Objective The first step for PR Associates was to gain a thorough understanding...
Case Study Mimik TechnologyWe translated complex research and technology into strategic actions and clear messaging that told mimik’s story and their Pandimik contract tracing apps’ impact. Our Objective The PR Associates team executed quickly when mimik...
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