Strategic Communications

As a top public relations agency, we provide integrated strategic communication services which create awareness, gain customers and attract investors.

Our Client’s Experience

“PR Associates is far more than your average PR firm. They are strategic, they are your creative partners with a knack for understanding complexity, and they help you communicate it simply and eloquently. When it comes to turning complicated research into content and finding opportunities to connect with the public, they are the best in the business. That’s why we’ve worked with them for eight years now.”

Brent Murphy
Senior VP Environment, Seabridge Gold

How we can help

Communicate strategically by developing and managing purposeful communication to achieve your organizational goal rather than just distributing information. Strategic communication encompasses both internal and external communication, typically divided into several departments.

​Strategic corporate communication plans

Drive alignment between the communications function and the organization’s core objectives by deliberately engineering plans, tactics and messages to help fuel an organization’s performance.

Writing and editing

Benefit from clear, persuasive writing which provides real value by turning information into knowledge to help people understand complex ideas and make educated decisions

Internal-employee communication

Promote effective communication among people within an organization by producing and delivering messages and campaigns that facilitate dialogue with the people who make up the organization.

Crisis communication

Protect and defend yourself, your company, or organization when facing a public challenge to reputation

Strategic Communications Case Studies

BC Aboriginal Mine Training Association (BC AMTA)

BC Aboriginal Mine Training Association (BC AMTA)

Case Study BC Aboriginal Mine Training Association (BC AMTA)BC AMTA is faced with a broad and complex communication opportunity   The Situation As part of BC’s strategy to respond to the impending labour shortage in the mineral exploration and mining industry,...

Association for Mineral Exploration British Columbia

Association for Mineral Exploration British Columbia

Case Study Association for Mineral Exploration British Columbia (AME BC)Raising the Profile of the Development, Exploration and Mining Industry with Media   The Situation PR Associates was engaged by the Association for Mineral Exploration British Columbia (AME...

Stockholm Precision Tools

Stockholm Precision Tools

Case Study Stockholm Precision ToolsPR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way   The Situation The cutting-edge drilling and surveying equipment of a Swedish company was...

Denver Gold Forum

Denver Gold Forum

Case Study Denver Gold ForumPR Associates developed a list of top-tier national and international business and industry media   The Situation When the Denver Gold Group (DGG) needed a PR firm to ensure its annual convention received the profile and media...

Seabridge Gold

Seabridge Gold

Case Study Seabridge Gold Environmental Assessment ApplicationCommunications for Federal-Provincial Comprehensive Environmental Review   The Situation A $5 billion mining project needed to ensure it received its environmental approval from the provincial and...

Assembly of First Nations and PDAC MOU

Assembly of First Nations and PDAC MOU

Case Study Assembly of First Nations and PDAC MOUPR Associates publicized the MOU internationally and to First Nations throughout Canada resulting in meaningful engagement and dialogue between responsible mining companies and First Nations.   The Need PR...

Mining Association of Canada (MABC)

Mining Association of Canada (MABC)

Case Study Mining Association of CanadaThe Renaissance of Mining: Mining Association of Canada (MABC) Media Relations Campaign   The Situation Public acceptance of the mining industry in British Columbia, particularly regarding social, environmental and economic...

Tahltan Nation-BC Hydro Northwest Transmission Line

Tahltan Nation-BC Hydro Northwest Transmission Line

Case Study Tahltan Nation-BC Hydro Northwest Transmission LinePR Associates was enlisted to develop the communication process and manage community outreach activities   The Need The Tahltan are a First Nation in Northwestern British Columbia. The Tahltan Central...

National Chief Shawn Atleo

National Chief Shawn Atleo

Case Study National Chief Shawn Atleo’s Campaign Atleo demonstrated his commitment to keeping the youth involved in the process of change   The Situation In 2009, the Assembly of First Nations called an election for a new National Chief after the three-term Chief...

Kanawayhitowin

Kanawayhitowin

Case Study KanawayhitowinKanawayhitowin—Taking Care of Each Others Spirit   The Situation The Ontario Federation of Indian Friendship Centre (OFIFC) launched a program called Kanawayhitowin—Taking Care of Each other’s Spirit. The program addresses the issues...

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