Three tips to make your next media interview successful
When you sign up for Media Training with PR Associates, you’ll work directly with experts on how to ace your next interview with a journalist.
Carla Bosacki is an Account Director with our public relations firm, and is one of our lead instructors for media training.
In this video, she shares some of the actionable tips that participants will learn on how to communicate effectively with the media.
Know Your Key Message
When you’re in front of the camera, or talking on the record, you can’t afford to forget why you’re there in the first place.
What’s the story that you are trying to tell? What’s the message you want to get across.
It needs to be clear, concise, and compelling — and you need to know it like the back of your hand.
That way, when the pressure is on and you’re faced with a hardball question, you won’t forget it.
In the video, Carla shares another important point on what you need to say next so that your message is most impactful.
Know Your Audience
It may seem like you’re just talking to one reporter, but that’s wrong.
You’re actually talking to the entire audience who that reporter will reach.
Every story has some level of complexity. How we explain it has to be rooted in the audience we want to get through to.
Are you trying to get your message through to a group of professionals, policymakers and experts?
Or is it a story that will resonate most with everyday people, for a wide-reaching impact.
Maybe it’s both — but you can’t tell your story for both groups at once.
Make sure the key points you have chosen, and the way you are expressing them, fit well with the audience this journalist is most likely to reach.
The Bridging Technique
When you get a tough question from a reporter, the last thing you want is to look like you’re avoiding the question.
You don’t want to get off-message. You definitely don’t want to say ‘No Comment’.
Instead of following them down a risky rabbit hole, use this technique instead.
It’s called Bridging, and it’s as easy as A-B-C.
– Acknowledge the original question. Never ignore it.
– Bridge it back to your key message.
– Communicate with confidence.
Media Training Makes the Difference
These are helpful tips to remember next time you’re in an interview.
But do you really want to be searching your memory for tips and tricks when you’re in the hotseat.
No — you want to know these techniques and approaches intimately, so that you come across as calm and confident, and not struggling to keep up.
The best way to make sure you’re ready?
Putting the time and effort in ahead of time, by getting trained by the professionals.
Learn more about flexible, customized Media Training workshops from PR Associates here.