Media Training

It only takes a seven seconds to form an impression. It is critical to get it right.

PR Associates - Media Training

Our Client’s Experience

Robert’s workshop was one of the best I’ve attended in my 28-year career. His real-life experience, combined with a unique approach to media training that focuses on preparation and story telling was refreshing. There were no scare tactics, no got-you moments in front of the camera or angry journalist scenarios, rather practical skills for any media spokesperson.

Manitoba Hydro

How we can help

Media spokesperson training

Media spokesperson training

Our sessions are fully customized, both by client and by topic.

If there’s one thing clients have told us more than anything else, it’s how surprised they are by the amount of research we conduct before each session.

We believe a session can only be effective if it’s highly tailored — and that “off-the-shelf” training doesn’t work particularly well.

Presentation Training

Presentation Training

For presentation training, we help the presenter establish rapport with the audience and use storytelling techniques to build support

  • Coaching for confidence & executive presence
  • Media interview proficiency
  • Mastering non-verbal communication
  • Preparing for challenging interviews & conversations
  • Message control & delivery
  • Media interview simulation
  • Presentation coaching

Media Training Case Studies

NZ Technologies Inc.

NZ Technologies Inc.

Case Study NZ Technologies Inc.Out of the surgical suite—touchless technology goes mainstream with HoverTap™ Lift Technology   The Situation If there's one health fact we've learned from the Covid-19 pandemic, it's viruses live on surfaces. When Vancouver-based...

adMare BioInnovations

adMare BioInnovations

Case Study adMare BioInnovationsPRA developed a detailed marketing and communications plan for the launch of adMare's new brand identity   The Situation On completing 10 years of operations, a national life sciences organization of Canada, wanted to take stock of...

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