Media Relations

We are former journalists. We are story tellers who understand the media landscape, ever-changing as it is.

Our Client’s Experience

“When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.”

Salley Lawton
Director of Communication, PDAC

How we can help

We are former journalists. We are story tellers who understand the media landscape, ever-changing as it is. We know what makes a story, and we’ve developed relationships with those in the media who will want to tell that story. We offer you insight and practical tips to ensure your story still has the biggest reach and impact possible.

Story crafting and pitching

Develop unique media angles and strategies that get amazing results.

Opinion editorials

Bring attention to your cause, change the status quo or present an unconventional thought.

Thought leadership

Become an informed opinion leader who inspires by turning innovative ideas into reality.

Press releases and newswire distribution

Plan to contact the media who will have an interest in your story.

Media spokesperson training

Effectively communicate in every media interview to deliver your messages to be understood and relevant.

On-site media event coverage

Gain media attendance and coverage from your next event or industry conference.

Media Relations Case Studies

BC Aboriginal Mine Training Association (BC AMTA)

BC Aboriginal Mine Training Association (BC AMTA)

Case Study BC Aboriginal Mine Training Association (BC AMTA)BC AMTA is faced with a broad and complex communication opportunity   The Situation As part of BC’s strategy to respond to the impending labour shortage in the mineral exploration and mining industry,...

Association for Mineral Exploration British Columbia

Association for Mineral Exploration British Columbia

Case Study Association for Mineral Exploration British Columbia (AME BC)Raising the Profile of the Development, Exploration and Mining Industry with Media   The Situation PR Associates was engaged by the Association for Mineral Exploration British Columbia (AME...

Stockholm Precision Tools

Stockholm Precision Tools

Case Study Stockholm Precision ToolsPR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way   The Situation The cutting-edge drilling and surveying equipment of a Swedish company was...

Denver Gold Forum

Denver Gold Forum

Case Study Denver Gold ForumPR Associates developed a list of top-tier national and international business and industry media   The Situation When the Denver Gold Group (DGG) needed a PR firm to ensure its annual convention received the profile and media...

Seabridge Gold

Seabridge Gold

Case Study Seabridge Gold Environmental Assessment ApplicationCommunications for Federal-Provincial Comprehensive Environmental Review   The Situation A $5 billion mining project needed to ensure it received its environmental approval from the provincial and...

Mining Association of Canada (MABC)

Mining Association of Canada (MABC)

Case Study Mining Association of CanadaThe Renaissance of Mining: Mining Association of Canada (MABC) Media Relations Campaign   The Situation Public acceptance of the mining industry in British Columbia, particularly regarding social, environmental and economic...

National Chief Shawn Atleo

National Chief Shawn Atleo

Case Study National Chief Shawn Atleo’s Campaign Atleo demonstrated his commitment to keeping the youth involved in the process of change   The Situation In 2009, the Assembly of First Nations called an election for a new National Chief after the three-term Chief...

Kanawayhitowin

Kanawayhitowin

Case Study KanawayhitowinKanawayhitowin—Taking Care of Each Others Spirit   The Situation The Ontario Federation of Indian Friendship Centre (OFIFC) launched a program called Kanawayhitowin—Taking Care of Each other’s Spirit. The program addresses the issues...

PDAC

PDAC

Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media.   Our Objective The Prospectors and Developers Association of Canada...

Progenics

Progenics

Case Study Progenics Cord Blood CryobankWe simplified the language surrounding cord blood banking so that a wider audience could understand the science and benefits behind it.   Our Objective The first step for PR Associates was to gain a thorough understanding...

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