Media Relations
We are former journalists. We are story tellers who understand the media landscape, ever-changing as it is.
Our Client’s Experience
How we can help
We are former journalists. We are story tellers who understand the media landscape, ever-changing as it is. We know what makes a story, and we’ve developed relationships with those in the media who will want to tell that story. We offer you insight and practical tips to ensure your story still has the biggest reach and impact possible.
Story crafting and pitching
Develop unique media angles and strategies that get amazing results.
Opinion editorials
Bring attention to your cause, change the status quo or present an unconventional thought.
Thought leadership
Become an informed opinion leader who inspires by turning innovative ideas into reality.
Press releases and newswire distribution
Plan to contact the media who will have an interest in your story.
Media spokesperson training
Effectively communicate in every media interview to deliver your messages to be understood and relevant.
On-site media event coverage
Gain media attendance and coverage from your next event or industry conference.
Media Relations Case Studies
BC Aboriginal Mine Training Association (BC AMTA)
Case Study BC Aboriginal Mine Training Association (BC AMTA)BC AMTA is faced with a broad and complex communication opportunity The Situation As part of BC’s strategy to respond to the impending labour shortage in the mineral exploration and mining industry,...
Association for Mineral Exploration British Columbia
Case Study Association for Mineral Exploration British Columbia (AME BC)Raising the Profile of the Development, Exploration and Mining Industry with Media The Situation PR Associates was engaged by the Association for Mineral Exploration British Columbia (AME...
Stockholm Precision Tools
Case Study Stockholm Precision ToolsPR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way The Situation The cutting-edge drilling and surveying equipment of a Swedish company was...
Denver Gold Forum
Case Study Denver Gold ForumPR Associates developed a list of top-tier national and international business and industry media The Situation When the Denver Gold Group (DGG) needed a PR firm to ensure its annual convention received the profile and media...
Seabridge Gold
Case Study Seabridge Gold Environmental Assessment ApplicationCommunications for Federal-Provincial Comprehensive Environmental Review The Situation A $5 billion mining project needed to ensure it received its environmental approval from the provincial and...
Mining Association of Canada (MABC)
Case Study Mining Association of CanadaThe Renaissance of Mining: Mining Association of Canada (MABC) Media Relations Campaign The Situation Public acceptance of the mining industry in British Columbia, particularly regarding social, environmental and economic...
National Chief Shawn Atleo
Case Study National Chief Shawn Atleo’s Campaign Atleo demonstrated his commitment to keeping the youth involved in the process of change The Situation In 2009, the Assembly of First Nations called an election for a new National Chief after the three-term Chief...
Kanawayhitowin
Case Study KanawayhitowinKanawayhitowin—Taking Care of Each Others Spirit The Situation The Ontario Federation of Indian Friendship Centre (OFIFC) launched a program called Kanawayhitowin—Taking Care of Each other’s Spirit. The program addresses the issues...
PDAC
Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media. Our Objective The Prospectors and Developers Association of Canada...
Progenics
Case Study Progenics Cord Blood CryobankWe simplified the language surrounding cord blood banking so that a wider audience could understand the science and benefits behind it. Our Objective The first step for PR Associates was to gain a thorough understanding...
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