"Storytelling, as it turns out, was crucial to our evolution -- more so than opposable thumbs. Opposable thumbs let us hang on; stories give us something to hand to.”"
Robert Simpson is the founder and CEO of PR Associates and a trusted partner in providing expert strategic public relations, communication advice and science communication training. As the President and CEO, Robert oversees the dynamic organization and wears many hats—leader, coach, facilitator, head trainer, strategist and synthesizer. Robert has worked across many sectors–energy, mining, life sciences, technology, government, heath care and trained 3,300 scientists and hundreds of organizations to meaningfully engage with non-technical audiences by effectively communicating their science, technology and innovation
Robert is one of Canada’s leading authorities on public perception and trust in science and has been a keynote speaker at several international sciences, engineering and industry conferences where he has presented “The Science of Communication” – Learning to Speaking the Same Language ™
In 2015, Robert was awarded the Leadership, Enterprise and Partnership Award by the Council of Aboriginal Business for his work facilitating meaningful engagement between Canada’s Indigenous Peoples and science-based organizations by focusing on how Indigenous traditional values can inform environmental and social policy making.
Robert is also the founder, President and CEO of The Canadian Centre of Science Communication,http://ccsc-cccs.ca Canada’s largest science communication training firm, and the author of “The Science of Communication–Speaking Each Other’s Language.”