Issues Management and Crisis Communication
Issues management is not only about anticipating possible concerns, it is about knowing which Stakeholders have particular interest in these concerns – and thereby knowing to whom and how information must be shared to ensure the situation does not become a crisis. Our comprehensive and detailed issues management plan focuses on both stakeholder salience and the ‘what if’ situations that might arise in the future and being prepared for them.
PRA also has the expertise in developing crisis communication plans, crisis communication training and crisis communication management. We begin by conducting a need and gap analysis to identify all possible crisis situations that might affect each of our client organizations. Our planning and training is highly customized to ensure all employees of our client organizations are well versed with every possible crisis and the correct protocol to follow for each.
And should the unthinkable occur, we will be there to guide you through it in the easiest manner possible.