As former journalists and current media relations counsel to leading organizations, we use our in-depth knowledge to teach spokespeople and executives how to manage exchanges with journalists for win-win outcomes in our executive media training workshops.
Company spokespeople will learn to build effective working relationships with reporters by becoming better communicators—not by being better at spinning, waffling, side-stepping, evading answers or just repeating key messages. We’ll teach you how you can help journalists write balanced stories, offering accurate information from your point of view while protecting yourself and your organization.
Our custom-designed executive media training sessions help companies achieve their unique strategic goals. After attending a media training workshop conducted by PR Associates, you’ll develop better relationships with reporters, meet your strategic communication objectives and improve risk management.