Why are social media and media relations more important to resource industry associations?

Posted on May 30, 2017

Good social media and media relations are more important than ever for resource trade and industry associations to be effective, according to a recent survey of 300 industry policy leaders.

The study found that the five most important elements needed to make a resource industry association effective are:

  1. Multilateral impact (working effectively with regulators, legislators and political officials)
  2. Unified voice
  3. Non-partisanship
  4. Media relations
  5. Social media

“Creating an effective social media and media relations strategy are more important than ever for industry associations to be effective,” says the APCO report.

According to the survey having a unified voice as an industry and having positive perceptions in the media are now considered more important to an industry association than lobbying and member mobilization.

By generating support and delivering information to general publics, social media and media relations are gaining effectiveness in shaping public policy. Governments and policy makers are conscious of the social media and media landscape is shaping public opinion, and have ramped up efforts to track opinions shaped by social media and media coverage.

For resource industry associations well delivered, social media and media relations platforms now provide opportunities to both educate and inform general public, while at the same time delivering messages to regulators, legislators and elected officials.

At PR Associates, we can help you deliver effective social and traditional media campaigns. Call us today to know how.


Robert Simpson, CEO of PR Associates, a national PR firm based in Vancouver, Toronto & Ottawa

At PR Associates, there is no learning curve because health and science communication is all we do. As experts and seamless extensions of your team, we use science storytelling to clarify complexity, capture imaginations, shift mindsets, and stimulate investment interest.

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