Natural Resources + Clean Tech = A marriage made in heaven

Posted on Mar 27, 2017
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It seems like we hear more about clean tech every day. And I am happy PR Associates has been adding clean tech companies to its roster of clients.

Just last week, it was announced that the federal budget has allocated more than $1.5 billion for clean tech investment and development over the next four years.

This follows many other recent federal and provincial government initiatives aimed at supporting clean tech companies and including grants and tax credits, regulations and policies, and early adoption of new technology by the government.

Recently, PWC reported on the BC Clean Tech industry. There are 273 companies classified as clean tech in BC, and their revenues are forecasted to reach $1.8 billion in 2016.

20 percent of these companies are developing technologies and solutions to enhance or create new sources of energy generation. And so they should. We don’t need stagnation.

Yet another 44 percent are looking at ways to make resource extraction becomes more efficient and environmentally sound. This excites me. I feel like I am forever saying “it’s not an either/or conversation” when it comes to natural resources and other industries and this is proving true.

We wouldn’t have 44 percent of the clean tech industry if we didn’t have a natural resource industry. And it’s hard to imagine how much of the technology would have been designed if there wasn’t a vast array of metals to use. That’s not either/or.

Something else strikes me. 91 percent of clean tech companies are located in the Greater Vancouver area. And this makes sense as the industry, like most emerging ones, is tight and has an interdependent ecosystem. But the jobs clean tech creates, may not be for those outside the region. However, along with head offices in Vancouver, mining and exploration companies do a lot of hiring and spending in other communities – Kamloops, Prince George, Vanderhoof, the Kootenays, Vancouver Island, Terrace, Smithers and so on. That also is not either/or.

Ultimately, clean tech is about radically reinventing the future and forging a path to greater sustainability for all of Canada, which includes natural resource companies. I am excited to see where we go from here.

I’ve been working in technology spaces for more than 16 years. And I want to help you tell your story, whether its resources, clean tech or some other interesting development. Let’s have coffee.

By

Megan Helmer

Megan Helmer is still PR Associates’ Vice President. She has a lot to say these days.

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