It Can’t All Be Bad, Can It?

Posted on Jul 28, 2020

It would be an understatement to say the year 2020 has not been the easiest. At PRA, we recognize how difficult it has been for so many and wanted to share some of our personal experiences, ones that made us realize what we are most grateful for and what we have learned – looking at the brighter side of COVID-19.

It Can’t All Be Bad, Can It?

Morgan Consaul

2020 has been a rocky road to say the least. The COVID-19 lock down has turned from days to weeks to months. It’s hard to think about the good things that have come out of 2020, specifically COVID-19, when it seems all my news sources and social media accounts are filled to the brim with negative news. I also don’t want to make light of how hard COVID-19 has been for many and maybe that’s where I’ll start with shining the spotlight on the good that has come out of COVID-19 with how fortunate I am to have a job and be in good health. These are things that previously, I took for granted.

I also took for granted hugging my friends, seeing my friends for that matter, going to my favourite coffee shop – simple things that I am so happy to be able to do once again.

The pandemic has also made me feel very fortunate to live in BC where COVID-19 has been handled incredibly well with Dr. Bonnie Henry leading us. Our case numbers remained on the low side if you’re comparing us with the rest of Canada and the world. I always knew BC was a beautiful place to live but I feel our leadership did a remarkable job of handling a pandemic no one saw coming.

Another positive note, was our community pulling together to support one another. It wasn’t an uncommon sight for me to see notes from neighbours on the apartment building bulletin board offering help to those who needed it. As well as restaurant kitchen staff and owners who were making and delivering meals for those who could not afford to eat. And, grocery stores making the first hour for seniors to shop only, was a kind and necessary gesture.

Finally, it is nice to see a dramatic decrease in traffic in Vancouver. Reading about the decrease in pollution in China and clearer water in Venice was uplifting during this critical time. It’s nice to see people in BC enjoying the outdoors more and hopefully this greater appreciation for the nature will stay.

I’ve come out the first wave of COVID-19 somewhat unscathed and with a greater appreciation and understanding of things I shouldn’t be taking for granted. So, I guess, for me, it isn’t all bad afterall.

At PR Associates, there is no learning curve because health and science communication is all we do. As experts and seamless extensions of your team, we use science storytelling to clarify complexity, capture imaginations, shift mindsets, and stimulate investment interest.

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