Cultural factors that influence trust in science

Posted on Feb 14, 2017

Understanding your audience is the key to all successful presentations. For scientists and engineers making presentations to aboriginal audiences, it is critical to understand and be responsive to some key cultural factors.  Below are some important things to keep in mind. aboriginal audiences

Traditional Aboriginal Culture                   vs.Mainstream culture
Group/ community emphasisFreedom, progress and efficiency
Large role for the extended familyIndividualism
Patience/passive/introvertGet ahead/alpha/extrovert
Non-materialisticMaterial comfort
Respect for ageCulture of youth
SpiritualityExternal conformity
Harmony with natureConquest of nature


Contact us for more details

At PR Associates, there is no learning curve because health and science communication is all we do. As experts and seamless extensions of your team, we use science storytelling to clarify complexity, capture imaginations, shift mindsets, and stimulate investment interest.

Signup for our

Newsletter Signup