COVID-19 Takes Over the Headlines but Not My Life

Posted on May 26, 2020

With a focus on mental health, the PRA team wanted to share their personal experience with COVID-19 – the ups, downs and in-betweens.

COVID-19 Takes Over the Headlines but Not My Life

Senior Account Manager, Kamran Shaikh

Weeks into the COVID-19 pandemic, people around the globe are trying to adjust to their new normal and working from home but for me it is work as usual – having been working from home for the last two years I can tell you it will be a bit challenging at the beginning, but it will definitely increase productivity and help in maintaining work-life balance.

As I manage communications and media relations for multiple life sciences and tech companies, it has been an interesting period for me. I am busy helping clients share their stories about innovative projects they are working on to combat COVID-19 with local and national media. COVID-19 stories are dominating the headlines and reporters are receiving multiple emails each day related to COVID-19. To capture the attention of the reporter, I have to think outside of the box to come up with a story angle that will cut through the clutter. A skill I will continue to develop and rely on though out my professional life.

I am happy I moved from a basement suite into my new apartment on the 15th floor just before the lockdown. Sipping my coffee while enjoying the views of the mountains and the ocean from my balcony is my favourite part of the day. After relying on take out for five years, I found my hidden talent during the lockdown – I can cook (creative recipes and messy kitchen). I have been spending weekends riding my bike around the city and playing tennis. I am looking forward to playing field hockey and snooker, and socializing with my friends at the Vancouver Rowing club once the lockdown ends.

At PR Associates, there is no learning curve because health and science communication is all we do. As experts and seamless extensions of your team, we use science storytelling to clarify complexity, capture imaginations, shift mindsets, and stimulate investment interest.

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