NEWS & INSIGHT

Media Training: A myth or must?
Oct 10, 2017

“Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed” – Abraham Lincoln A...

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Corporate Social Responsibility: it’s about building trust, not just the bottom line.
Sep 18, 2017

Corporate social responsibility is a standard practice followed by many companies across the globe. Activities or initiatives under this...

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Building trust while building your project
Jun 26, 2017

A recent Insights West Poll ranked how Canadians feel about a variety of professions. Nurses are the most respected...

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How mismanaging media opportunities can turn into a crisis
Jun 19, 2017

We usually think of a crisis as something big and physical. A specific event that is an immediate and...

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Why journalists observe behaviour during media interviews?
May 09, 2017

Everyone likes to think their individual personality is unique, but science has proven we may not be so different...

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Media trainers for STEM professionals need good science communication skills
Apr 10, 2017

Tomorrow I will be giving a six-hour boot camp to some federal government scientists and engineers. The session begins...

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Five must-have presentation skills for scientists and engineers
Jan 30, 2017

Five must-have Presentation Skills 1. Don’t Apologize Apologies are only useful if you’ve done something wrong. Don’t use them...

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