NEWS & INSIGHT

A close encounter with poor science communication
Sep 24, 2018

I was recently attending a meeting between a Company and the aboriginal landholders on whose territory the project is...

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Effective science communication wins hearts and minds
Aug 07, 2018

An opinion editorial did the rounds a couple of months ago of an engineer disagreeing – robustly, shall we...

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The rise of women in STEM
Feb 13, 2018

“We need more women in STEM” – is a sentiment being expressed across Canada in recent years. And we...

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Communication isn’t Rocket Science, but the best communicators can work with Rocket Scientists!
Oct 24, 2017

When I became President of PR Associates, we rebranded as the first STEM-focused communication firm in Canada. This rebrand...

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Importance of Science Communication
Oct 02, 2017

“Good science writing must explain, but also elucidate by showing interconnectedness and enchant by transcending the sum of the...

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Absolutes in Public Relations
Sep 07, 2017

“If having kids has taught me anything, it’s that science is actually pretty easy. Atoms and molecules obey scientific...

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How to communicate science on social media
Aug 09, 2017

In the world of smartphones, tablets, and technology on the move, social media has become the source of information...

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How does the public perceive and interpret your science?
Jul 31, 2017

In 1996, a booked called Misunderstanding Science: The public reconstruction of science and technology was published. It’s a cryptic...

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Is BC poised to become the next digital technology supercluster?
Jul 24, 2017

It is a known fact that BC’s technology sector has been booming for the past few years and has...

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