NEWS & INSIGHT

Communication isn’t Rocket Science, but the best communicators can work with Rocket Scientists!
Oct 24, 2017

When I became President of PR Associates, we rebranded as the first STEM-focused communication firm in Canada. This rebrand...

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Importance of Science Communication
Oct 02, 2017

“Good science writing must explain, but also elucidate by showing interconnectedness and enchant by transcending the sum of the...

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Absolutes in Public Relations
Sep 07, 2017

“If having kids has taught me anything, it’s that science is actually pretty easy. Atoms and molecules obey scientific...

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How to communicate science on social media
Aug 09, 2017

In the world of smartphones, tablets, and technology on the move, social media has become the source of information...

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How does the public perceive and interpret your science?
Jul 31, 2017

In 1996, a booked called Misunderstanding Science: The public reconstruction of science and technology was published. It’s a cryptic...

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Is BC poised to become the next digital technology supercluster?
Jul 24, 2017

It is a known fact that BC’s technology sector has been booming for the past few years and has...

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Global healthcare spend will reach $8.7 trillion by 2020
Jul 10, 2017

As per Deloitte’s 2017 Global Life Sciences Outlook report, global healthcare spend will reach $8.7 trillion by 2020. This...

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Building trust while building your project
Jun 26, 2017

A recent Insights West Poll ranked how Canadians feel about a variety of professions. Nurses are the most respected...

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How mismanaging media opportunities can turn into a crisis
Jun 19, 2017

We usually think of a crisis as something big and physical. A specific event that is an immediate and...

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