We help mining companies and industry suppliers communicate with stakeholders, communities and governments to enable fact-based decision making
We communicate complicated science so that it is easily understood by community members, Indigenous groups and the general public.
Our team of experts provide a full suite of strategic communication and public relations for the mining industry.
We provide strategic communication tools for public consultations and facilitating conversations with Indigenous communities to help you gain the social licence to operate from application and exploration, to construction and development, to reclamation, and remediation.
Mining Public Relations for some of the most successful mineral exploration and mining companies in the world
With 25 years of mining experience globally, we also work with affiliate mining communicators with offices around the world.
Our team of experts provide a full suite of strategic communication and public relations services for mining companies and industry suppliers.
Communications and Media Training
Crisis and Issue Management
Digital and Social Media
Graphic Design - Scientific Renditions
Whether we are telling your story or providing you with the tools to do it yourself, we’ll ensure your communication clarifies complexity, tells captivating stories, shifts mindsets and moves markets.
Mining Case Studies
Strategic communication to support an environmental assessment application
Environmental assessment (EA) certificate applications take years to develop, with costs spiraling upwards of $200 million with no guarantees. Our client contracted us to create and execute a multi-year strategic communication plan to support their environmental assessment certificate application for a $6 billion, 52-year life-of-mine project.
PRA was engaged to develop a long-term strategic communication plan to help inform, listen and respond to the questions and concerns of all stakeholders – Indigenous groups, governments and local communities – in support of its EA application process.
Over six years, we carried carry out a range of initiatives, including community engagement, consultation and information sharing. We conducted audience analysis and created communication tools that were most useful based on information needs, learning styles and objectives. We worked with the project team, the environmental scientists, mine engineers and geologists to help them present complicated scientific information so would be understood by non-scientists. We undertook targeted media engagement to share news about the project’s developments in the EA process and the company’s sponsorships and contributions to support local communities. In addition, we conducted regular public opinion polling to measure and inform our strategic communication outreach.
After a six-year regulatory review process, and 42,000 pages of technical information, the client was approved for an environmental assessment certificate by provincial and federal governments and one Treaty Nation. Two Impact Benefit Agreements were signed by the First Nations, along with letters of cooperation and a letter of support from the two other First Nations.
The mayors of three communities wrote letters of support for the project, and a public opinion survey indicated 84% of the people living in the region supported the company’s environmental certificate application.
Getting approval to revise a water management application
Our client came to us, after several years of unpredictable rain in the summer and snow accumulation in the winter, filled their water collection ponds faster than expected and needing an amendment to their existing water permit to temporarily increase the volume of water they could release into the nearby lake.
The initial application was denied by the regulatory board due to lack of meaningful consultation and consent from community members and interest groups who expressed concerns regarding potential contamination of the nearby lake due to the release of additional water, destroying fishery, a critical local food source.
PR Associates developed a strategic communication and consultation plan that prepared the permitting and community relations team to gain trust by providing information about safety of the water in the collection ponds, how much water would be released into the lake and how the lake would be monitored to ensure there would be no effect on aquatic life.
After four weeks of consultation with community members and interest groups the water management permit application was approved.