Public Relations and Strategic Communications for the Mining Industry

PR Associates is the largest and most experienced global mining industry public relations & communications consultancy.
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British Columbia 604.681.1407
Ontario 778.991.1407


We help mining companies and industry suppliers communicate with stakeholders, communities and governments to enable fact-based decision making

We do this by effectively communicating the mineral exploration and mining processes, environmental practices and protections and the economic and social benefits of mining for communities and governments. Our expert Public Relations and Communications team has helped mineral exploration, mining, oil and gas and forestry companies get noticed.

We communicate complicated science so that it is easily understood by community members, Indigenous groups and the general public.

Our team of experts provide a full suite of strategic communication and public relations for the mining industry.

Community Outreach - Strategic Communications and Public Relations

Community Outreach

We provide strategic communication tools for public consultations and facilitating conversations with Indigenous communities to help you gain the social licence to operate from application and exploration, to construction and development, to reclamation, and remediation.

Mining Industry - Public Relations and Communications Strategy

Mining Public Relations for some of the most successful mineral exploration and mining companies in the world

With 25 years of mining experience globally, we also work with affiliate mining communicators with offices around the world.

Our Services

Our team of experts provide a full suite of strategic communication and public relations services for mining companies and industry suppliers.

Whether we are telling your story or providing you with the tools to do it yourself, we’ll ensure your communication clarifies complexity, tells captivating stories, shifts mindsets and moves markets.

“When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.”
Salley Lawton

Director of Communications, PDAC

“PR Associates is far more than your average PR firm. They are strategic and they are creative partners with a knack for understanding complexity and help you communicate it simply and eloquently. When it comes to turning complicated research into content and finding opportunities to connect with the public they are the best in the business. That’s why we’ve worked with them for eight years now.”
Brent Murphy

Senior VP Environment, Seabridge Gold

Mining Case Studies

Strategic communication to support an environmental assessment application

Environmental assessment (EA) certificate applications take years to develop, with costs spiraling upwards of $200 million with no guarantees. Our client contracted us to create and execute a multi-year strategic communication plan to support their environmental assessment certificate application for a $6 billion, 52-year life-of-mine project.

PRA was engaged to develop a long-term strategic communication plan to help inform, listen and respond to the questions and concerns of all stakeholders – Indigenous groups, governments and local communities – in support of its EA application process.

Over six years, we carried carry out a range of initiatives, including community engagement, consultation and information sharing. We conducted audience analysis and created communication tools that were most useful based on information needs, learning styles and objectives. We worked with the project team, the environmental scientists, mine engineers and geologists to help them present complicated scientific information so would be understood by non-scientists. We undertook targeted media engagement to share news about the project’s developments in the EA process and the company’s sponsorships and contributions to support local communities. In addition, we conducted regular public opinion polling to measure and inform our strategic communication outreach.

After a six-year regulatory review process, and 42,000 pages of technical information, the client was approved for an environmental assessment certificate by provincial and federal governments and one Treaty Nation. Two Impact Benefit Agreements were signed by the First Nations, along with letters of cooperation and a letter of support from the two other First Nations.

The mayors of three communities wrote letters of support for the project, and a public opinion survey indicated 84% of the people living in the region supported the company’s environmental certificate application.

Getting approval to revise a water management application

Our client came to us, after several years of unpredictable rain in the summer and snow accumulation in the winter, filled their water collection ponds faster than expected and needing an amendment to their existing water permit to temporarily increase the volume of water they could release into the nearby lake.

The initial application was denied by the regulatory board due to lack of meaningful consultation and consent from community members and interest groups who expressed concerns regarding potential contamination of the nearby lake due to the release of additional water, destroying fishery, a critical local food source.

PR Associates developed a strategic communication and consultation plan that prepared the permitting and community relations team to gain trust by providing information about safety of the water in the collection ponds, how much water would be released into the lake and how the lake would be monitored to ensure there would be no effect on aquatic life.

After four weeks of consultation with community members and interest groups the water management permit application was approved.

To clarify complexity, capture imaginations, shift mindsets and move markets, connect with us.

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British Columbia: 604.681.1407

Ontario: 778.991.1407

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