Life Sciences and Biotech Media Training in Vancouver

Media Training Summary

Our media training workshop is designed to educate and empower, whether media coverage is your top priority, your darkest fear, or something in between.

Led by Robert Simpson, a science communicator who is also a business journalist veteran with more than two decades of media training experience, this workshop will provide  highly practical media training for scientific professionals.

You will learn how to:

  • Tell compelling stories
  • Work with the media
  • Boost personal and organizational credibility
  • Plan and execute any media interview successfully
  • Deliver your organization’s views with clarity and control
  • Assume the role of a spokesperson with confidence
  • Overcome nervousness
  • Answer difficult questions

About Robert Simpson

Robert Simpson is a teacher, journalist and a certified media trainer with 25 years of experience. More than 1,800 CEOs, CFOs, lawyers, athletes, politicians, and scientific media spokespeople have benefited from Robert’s customized media training sessions.

Robert has a Bachelor of Education Degree (B.Ed.) and a Masters Degree of Journalism (MJ) from Carleton University, Ottawa. He is a former journalist who has worked in television for CBC regional and national news; in print with the Toronto Star, Edmonton Journal and Calgary Herald; and as an online as a contributor to the Wall Street Journal.

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