Media & Speaker Training for Leaders and Executives

Arm your team with the essentials they need to comfortably and effectively engage with reporters and journalists, whether you’re launching new products, announcing company news, or dealing with a crisis. Don't get caught off guard! Prepare to Be Noticed.

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Contact

British Columbia 604.681.1407
Ontario 778.991.1407
info@prassociates.com

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PR Associate’s team of media specialists will get you noticed.

Our team members are former journalists, executives, social and digital media experts and senior communication professionals.

We know the media and they know us; we have longstanding relationships with editors and journalists in newsrooms throughout North America, Europe and India.

We monitor what people are saying about you in the traditional and social media. Link to media monitoring. We scrutinize media trends making sure your story in topical and picked up by newsrooms.

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We help translate business objectives into compelling narratives and media campaigns that get you noticed.

Community Outreach - Strategic Communications and Public Relations

Media Training

It only takes a seven seconds to form an impression. It is critical to get it right.

We’ll prepare you to be noticed through our customized media training. Our sessions are fully customized, both by client and by topic.

Mining Industry - Public Relations and Communications Strategy

Issues Management

We get you noticed, or in some cases, we can keep you out of the new to help protect your reputation from threats, challenges and unforeseen circumstances.

We provide services in developing a crisis communication plan, crisis media training for executives, crisis response workshops for your staff, a social media exercise for your digital team or media handling skills for your spokesperson.

If you want to be noticed connect with us

We are former journalists. We are story tellers who understand the media landscape, ever-changing as it is. We know what makes a story, and we’ve developed relationships with those in the media who will want to tell that story. We offer you insight and practical tips to ensure your story still has the biggest reach and impact possible.

Story crafting and pitching

Develop unique media angles and strategies that get amazing results.

Opinion editorials

Bring attention to your cause, change the status quo or present an unconventional thought.

Press releases and newswire distribution

Plan to contact the media who will have an interest in your story.

Media spokesperson training

Effectively communicate in every media interview to deliver your messages to be understood and relevant.

On-site media event coverage

Gain media attendance and coverage from your next event or industry conference.

Presentation Training

We help the presenter establish rapport with the audience and use storytelling techniques to build support.

Whether we are telling your story or providing you with the tools to do it yourself, we’ll ensure your communication clarifies complexity, tells captivating stories, shifts mindsets and moves markets.

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Robert’s workshop was one of the best I’ve attended in my 28-year career. His real-life experience, combined with a unique approach to media training that focuses on preparation and story telling was refreshing. There were no scare tactics, no got-you moments in front of the camera or angry journalist scenarios, rather practical skills for any media spokesperson.

Manitoba Hydro

“When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.”

Salley Lawton

Director of Communication, PDAC

Media Relations Case Studies

NZ Technologies Inc.

Case Study NZ Technologies Inc.Out of the surgical suite—touchless technology goes mainstream with HoverTap™ Lift Technology The Situation If there's one health fact we've learned from the Covid-19 pandemic, it's viruses live on surfaces. When Vancouver-based...

PDAC

Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media. Our Objective The Prospectors and Developers Association of Canada...