New ideas at the intersection of brand strategy, digital design, and science communications.
Insights & Company News
Clean Your Desktop, Clear Your Mind
People person driven by creativity. Lover of a good story, knack for...
From the President’s Desk: May 2022
For the last 20 years, Robert has specialized in strategic...
What is Public Relations?
PR professionals are storytellers, image shapers, reputation...
Why PR Professionals need to Build Good Journalist Relationships
More than twenty years of public relations, corporate...
Leveraging a Planned Approach to PR Opportunities
Public Relations is a practice that places special importance on...
Measuring Media Relations
To accurately see the impact your outreach is having, you have to...
The PR Power of Trade Media
While some clients dream of big-name media coverage, never...
What is Media Relations?
Instead of a game to play or a trick to pull, the secret to good...
PRA Retreat 2021
Our team was excited to come together in person this past month to...
Client News
Getting Ahead in Glycomics Research
At PR Associates, we partner with many unique companies in life...
Alberta: A Leader in Artificial Intelligence
When the possibilities are as high as the sky, and the impacts as...