Insights
New ideas at the intersection of brand strategy, digital design, and science communications.
Latest Insights
Science Needs Public Relations
So why, despite all the available evidence, does the general public choose not to trust science? Herein lies the public relations challenge.
Client Profile: Progenics Cordblood Cryobank
Progenics came to PR Associates to reach a broader Canadian audience to educate expectant parents and medical...
Top 5 Digital Marketing Pivots for 2021
2020’s global pandemic has given way for businesses to rethink its strategy and pivot where necessary as traditional...
From the President’s Desk: Will public trust in scientists decline in wake of Covid-19?
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...
Client Profile: Fay Ajomandi, CEO mimik Technology Inc. and Edge Computing Woman of the Year
In the Technology sector, the name Fay Ajomandi is synonymous with leadership and success. She's been named by San...
Video conferencing tips for building your credibility
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...
From the President’s Desk: How I’m staying emotionally connected while being socially distanced
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...
Building Corporate Trust Through Effective Communication
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...
The Future of Communications: Community Engagement for the Mining Industry
Armed with 15 years of experience in the communications industry, Ambika has worked across diverse sectors ranging...
Why miners need media training: Drill results are not news.
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...
Audience: Your Most Valuable Commodity
Audience: Your Most Valuable Commodity Mining is the process of extracting minerals, or other geological materials of...
Company News
From the President’s Desk: Will public trust in scientists decline in wake of Covid-19?
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...
Goodbye 2020, Hello 2021
2020 is coming to a close and what a year it was. At PR Associates we’ve seen epic growth in the last half of the...
From the President’s Desk: How I’m staying emotionally connected while being socially distanced
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...
PR Associates’ Growth Continues
It's been a busy few months at PR Associates. Our team is growing. We've rebranded, launched a new website, added two...
Robert Simpson, President and CEO of PR Associates accepted into Forbes Agency Council
Ottawa, Ontario, September 14, 2020—Robert Simpson, the President and CEO of PR Associates and the Canadian Centre for...
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