Client Profile: Tony Reda, CEO & Co-Founder, Tectonic Metals
Tony Reda, CEO, President, Co-Founder, Tectonic Metals Inc.
Tony Reda is the dynamic leader of Tectonic Metals Inc., where his hard work, fresh ideas, tenacity and vision of doing things differently, and being the change in the game have created unparalleled value for the company’s stakeholders.
Tony leads a group of diverse executives, each of whom comes from vast expertise in the mineral exploration and mining sector. The team is closely aligned in their vision to raise the bar, challenge norms and set new industry standards for innovation, industry best practice, community empowerment and sustainability. The company is committed to creating an inclusive environment and fighting systemic racism with its cultural competency and anti-racism awareness workshops and scholarship program for Black and Indigenous students. In 2020, Tectonic Metals Inc. secured a $2 million investment by Doyon, Limited, Alaska’s Largest private landholder and one of the largest Native Regional Corporations.
Tony co-founded Tectonic Metals Inc. in 2018 after serving as the longest-serving employee of Kaminak Gold Corporation—with capital raises of over $165 million. He played a key role in monetizing Kaminak’s other projects by forming strategic alliances, joint venture agreements and creating public and private companies. During his tenure with Kaminak, the company was ranked the 8th best performing mining company from a peer group of some 1,200 mining companies.
Tectonic Metals hired PR Associates in 2020 to support media relations, identify influencer relations opportunities, increase visibility for the company and senior leadership, and work closely with the team to support business growth and strategic objectives. PR Associates significantly increased media coverage, social media content, drafted and placed insightful articles and opinion pieces in Canadian and international publications, developed Tony Reda’s website and assisted Tectonic Metals with their brand strategy and messaging.
“Working with the team at PR Associates has been a great pleasure. They are true experts in our industry, having handled a portfolio of niche clients for over 20 years. At Tectonic Metals, we like to work with other companies that share our values. With PR Associates, we feel we are in very good hands,” says Tony Reda, CEO, President and Co-Founder at Tectonic Metals Inc.
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