Client Profile: Progenics Cordblood Cryobank

progenics-logo

Progenics came to PR Associates to reach a broader Canadian audience to educate expectant parents and medical professionals on the value of banking a newborn’s cord blood. 

A Health Canada, FDA registered, AABB and FACT accredited companyProgenics has unmatched quality through consistency in producing some of the highest viable yield of processed stem cells for potential clinical use.  

So how did we increase awareness with Progenics target audiences? 

PR Associates focused on simplifying the language surrounding cord blood banking so that a wider audience could understand the science and benefits behind it. 

To gain immediate attention, we launched a media campaign celebrating Cord Blood Awareness Month. At the same time, the PR Associates team revised their website integrating SEO best practices, created a paid social media campaign and also revamped their social media channels increasing frequency of organic posts. 

The media relations campaign saw a remarkable audience reach in a short amount of time, reaching over 1.5 million views. 

“Working with the PR Associates team helped our company adjust some of our necessary foundational digital elements and engage in a media campaign to bring awareness to not only Progenics but the value of cord blood banking for Canadian families.” says Elias Kalouche, Vice President, Quality & Organizational Excellence, Progenics Cord Blood Cryobank.

Recent Insights

How We Can Help

Media Relations

We are story tellers who understand the media landscape, ever-changing as it is. We offer you insight and practical tips to ensure your story still has the biggest reach and impact possible.

Strategic Communications

Communicate strategically by developing and managing purposeful communication to achieve your organizational goal rather than just distributing information.

Digital Media

Blend technology and content to build products-video, audio and software to help communicate with your target audiences so they can make sound, fact-based decisions.

Prepare to be noticed.

 
To clarify complexity, capture imaginations, shift mindsets and move markets connect with us.

Share This