Case Study

Stockholm Precision Tools

PR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way

 

The Situation

The cutting-edge drilling and surveying equipment of a Swedish company was instrumental in safely and efficiently raising a polluting oil-tanker from the sea floor.

At the same time, the company was struggling with how to promote its extremely complex technical products in the mainstream market.

The Solution

PR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way while maintaining trueness of the technical elements. We wrote media pitches that outlined the story in a way that would interest journalists in writing a story.

The company reported an increase of 24% in sales over the period of this marketing campaign

We reached out to 40 journalists, 19 of whom wrote stories with a reach of 2.8 million. The story was picked up by The Science Channel and made into a documentary which has been viewed 24 million times.

Media stories - Print, Broadcast and Digital

People Reached

How We Can Help

Media Relations

We are story tellers who understand the media landscape, ever-changing as it is. We offer you insight and practical tips to ensure your story still has the biggest reach and impact possible.

Strategic Communications

Communicate strategically by developing and managing purposeful communication to achieve your organizational goal rather than just distributing information.

Digital Media

Blend technology and content to build products-video, audio and software to help communicate with your target audiences so they can make sound, fact-based decisions.

Prepare to be noticed.

 
To clarify complexity, capture imaginations, shift mindsets and move markets connect with us.

Share This