Stockholm Precision Tools
PR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way
The cutting-edge drilling and surveying equipment of a Swedish company was instrumental in safely and efficiently raising a polluting oil-tanker from the sea floor.
At the same time, the company was struggling with how to promote its extremely complex technical products in the mainstream market.
PR Associates developed a media outreach strategy designed to tell this technical story in a simple and easy to understand way while maintaining trueness of the technical elements. We wrote media pitches that outlined the story in a way that would interest journalists in writing a story.
The company reported an increase of 24% in sales over the period of this marketing campaign
We reached out to 40 journalists, 19 of whom wrote stories with a reach of 2.8 million. The story was picked up by The Science Channel and made into a documentary which has been viewed 24 million times.
Media stories - Print, Broadcast and Digital
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