Case Study

Ice Mountain Conservancy

Tahltan Land to be Protected in Partnership With Conservation Organizations, Skeena, and the Province 

We worked with five diverse groups to create strategic actions and clear messaging that told the story about the first mineral exploration company in North America returning staked land to a First Nation and creating a nature conservancy.

Our Objective

PR Associates team executed quickly when Skeena Resources came to us to publicize the partnership with the Tahltan Central Government, The Province of British Columbia, the Nature Conservancy of Canada, and BC Parks Foundation to establish a new 3,500 hectare conservancy adjoining the 230,000 hectare Mount Edziza Provincial Park.  We worked with the groups to develop a public relations and media relations strategy to help the groups gain media coverage and get noticed. From here, PR Associates crafted messages, developed stories, and conducted strategic media outreach.

Our Client’s Experience

“The team at PR Associates build and executed the strategic plan with precision ensuring the public relations and communication aligned with the objectives of all the partners. Not only were we able to receive amazing international media coverage, but also learned the value of having a strategic public relations plan, training, and coordinated messaging. I highly recommend PR Associates.”

Kelly Earle, Vice President Communication, Skeena Resources

The Media Coverage


Broadcast Exposure Increased


Editorial Mentions Increased


Social Media Exposure Increased


Overall Reach Increased

Total Media Reach

36,500,000 people

How We Can Help

Media Relations

We are story tellers who understand the media landscape, ever-changing as it is. We offer you insight and practical tips to ensure your story still has the biggest reach and impact possible.

Strategic Communications

Communicate strategically by developing and managing purposeful communication to achieve your organizational goal rather than just distributing information.

Digital Media

Blend technology and content to build products-video, audio and software to help communicate with your target audiences so they can make sound, fact-based decisions.

Prepare to be noticed.

To clarify complexity, capture imaginations, shift mindsets and move markets connect with us.

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