Prospectors & Developers Association of Canada (PDAC)
Challenge
& Goal
The Ask
Insights & Strategy
Execution
PRA Communications provided exclusive access to key PDAC programs, initiatives, and industry experts to encourage in-depth reporting, interviews, and feature articles. We offered press releases, media kits, and relevant resources to ensure accurate and up-to-date information is readily available to journalists and influencers.
PRA Communications also fostered strong relationships with journalists, industry influencers, and key opinion leaders covering mining, sustainability, and related fields. We also collaborated on content creation, special features, and dedicated sections that highlight PDAC’s contributions to the mineral exploration and development industry.
The Results
This effort successfully positioned PDAC’s leadership and experts as go-to sources for industry-related insights and commentary, offering valuable perspectives on key trends, challenges, and opportunities. It also resulted in the most coverage the convention has ever received and further developed important relationships with tier-one North American and trade media.
Our Solutions
Unique and flexible offerings to tackle the most common industry challenges from environmental assessment and permitting, issue and crisis communications, working with Indigenous communities, and more.
Our Services
Essential and in-depth services for communications and public relations to help your organization craft compelling narratives, manage reputations, create social content, and reach your intended audiences.
Industry Expertise
Insightful and in-depth knowledge of industry needs, trends, and regulations to help organizations in the mining, mining technology and clean energy industries benefit from a modern communications and public relations strategy.