Case Studies

The mining and mineral exploration industry has significantly matured over the last decade and is today at the forefront of embracing innovative solutions, most notably artificial intelligence and machine learning. Boart Longyear’s Geological Data Services division has been a leader in this fast-growing market segment, but wanted to evolve with the marketplace by launching Veracio, a new wholly owned subsidiary that would focus on providing AI solutions to mining companies around the world.

To rapidly implement a targeted, controlled media relations and thought leadership campaign focused to help decision makers and influencers in the North American mining industry learn about Tersa Earth’s breakthrough biotech solutions, which targets the treatment of acid rock drainage (ARD), lowers carbon emissions from waste cleanup, and improves how metals are recovered from tailings.

Goldcorp, a leading gold mining company, was facing criticism and opposition from international human rights NGO’s about the damage they believed GoldCorp was doing to the people, the land, and the culture of Guatemala. The controversy surrounded Goldcorp’s Marlin mine operation. The Inter-American Commission on Human Rights (IACHR), part of the Organization of American States, of which both Canada and Guatemala were members, called for the suspension of the mine.

Barrick Gold Corporation, the world’s largest gold company, faced the challenge of underperforming health and safety standards. Their goal was to enhance safety practices and empower individuals to prioritize their well-being and that of their colleagues, contractors, and communities. They sought the expertise of PR Associates to develop a comprehensive safety communication campaign to establish a strong culture of safety and health with improved performance.

Mining companies face a multitude of issues that, if improperly handled, can jeopardize their reputation and long-term viability. Areas of risk include workplace health and safety mishaps, environmental incidents, poor leadership performance and more. When an issue makes its way on to the public stage, it becomes critical to effectively manage them through expert crisis communication strategies that mitigate damage, protect the company’s reputation, and maintain stakeholder confidence.

To move forward with its $5 billion mining project, one of the largest copper and gold deposits in the world, Seabridge Gold needed a successful environmental assessment (EA) certificate from the provincial government and approval from the federal government. To obtain the EA Seabridge had to demonstrate clear and enthusiastic support from local communities and stakeholders from across northwest British Columbia and Alaska.

Tahltan Central Council (TCC) had a unique challenge of providing access to right information as well as having targeted participation of its members to make informed decisions about the proposed Northwest Transmission Line. The goal was to provide transparent and unbiased information about the project, the agreements, and the vote while developing a comprehensive communication plan and managing community outreach activities.

PRA Communications (PRA) identified a need for Seabridge Gold’s KSM Project to have an improved and consistent social media presence, as revealed by community perception audits. T

BC AMTA connects Aboriginal people to jobs in mining. It is faced with a broad and complex challenge of how best to communicate with multiple partners, each with different (and sometimes competing) interests and mandates.

Prospectors & Developers Association of Canada (PDAC) one of the world’s largest conventions for the mineral exploration and development industry faced the challenge of enhancing its media coverage beyond the annual convention. The goal was to leverage its annual convention to ensure PDAC received coverage for a variety of programs, not simply the convention.