Our Culture

We love what we do. We believe in the work we do. We make a difference in the world with our work.

Our employees are our core strengths. Each employee is a Courageous Steward of the core values of our public relations firm:

Public Relations Firm
  • Collaboration: With so much expertise at hand, collaborating to meet client needs produces the best solution. We learn from each other and inspire excellence in the process.
  • Integrity: Our clients are not just people and companies for us, but are important members of the PRA family. We are responsible for them and it is our duty to give them the best in the public communication business and position them as market leaders.
  • Nimble: We are flexible and act with swiftness to adapt to changing requirements of the public communication business and meet our clients’ needs.
  • Respect: We respect all peoples and honour the rights, beliefs, knowledge and perspectives of our employees, our stakeholders, rights holders, partners and communities.
  • Quality: Quality of our work is what sets us apart. At PRA, the stress is not just on delivering quality services, but the best in the business.
  • Commitment: Our work is our passion. Every single employee is a bright and smart individual with an unwavering commitment towards work, clients and the company’s growth. In short, we grow as the company grows.
  • Accountability: We are accountable to our team members, our clients and ourselves. We recognize we are part of an eco-system with cyclical reliance and we always support and raise up our clients, team members, superiors, and sub-ordinates while remaining true to our personal values.

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