About Us
Award Winning Media Relations, Training and Communication Team
PR Associates is an award-winning training and communication team with specialized experience in making the complex and technical simple and relatable. Our team members have diverse and global experience which allows us to collaborate and deliver the best service to meet your business and reputation goals.

United by our Values
We love what we do. We believe in the work we do. We make a difference in the world with our work. Our employees are our core strengths. Each employee is a Courageous Steward of the core values of our public relations firm:
Collaboration
With so much expertise at hand, collaborating to meet client needs produces the best solution. We learn from each other and inspire excellence in the process.
Commitment
Our work is our passion. Every single employee is a bright and smart individual with an unwavering commitment towards work, clients and the company’s growth. In short, we grow as the company grows.
Respect
We respect all peoples and honour the rights, beliefs, knowledge and perspectives of our employees, our stakeholders, rights holders, partners and communities.
Accountability
We are accountable to our team members, our clients and ourselves. We recognize we are part of an eco-system with cyclical reliance and we always support and raise up our clients, team members, superiors, and sub-ordinates while remaining true to our personal values.
Quality
Quality of our work is what sets us apart. At PRA, the stress is not just on delivering quality services, but the best in the business.
Integrity
Our clients are not just people and companies for us, but are important members of the PRA family. We are responsible for them and it is our duty to give them the best in the public communication business and position them as market leaders.
Our Expertise
Our work encompasses everything you would expect from a public relations firm but what sets us apart is our experience telling science stories simply and accurately. At PR Associates there is no learning curve because science storytelling is all we do. As experts and seamless extensions of your team, we use science storytelling to clarify complexity, capture imaginations, shift mindsets and stimulate investment interest.
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Our Team
Robert Simpson
President & CEO
Paola Ashton
Vice President
Ambika Maitra
Account Director
Kamran Shaikh
Senior Account Manager
Swati Mehta
Senior Account Manager
Pamela Rubio
Marketing & Design Manager
Celine Barton
Design & Social Media Coordinator
Jamal Saad
Account Manager
Michelle Hawkins-Wood
Office Manager
Jenny Boon
Senior Writer & Editor
Abbey-Jane McGrath
Specialized Writer
Caroline Douglas
Strategic Advisor, Government Affairs
Company News

From the President’s Desk: The Future of the PR Agency – Specialized or Generalist?
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...

Partnership Profile: LifeSciences BC and Life Sciences Ontario
British Columbia’s life science sector took centre stage during the pandemic as amazing innovation unfolded and gained...

February 2021: PR Associates News
As February has proven, even though it is the shortest month of the year, lots can happen – and it did not disappoint....

From the President’s Desk: Reflections on the past 20 years
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...

2021: Onwards and Upwards
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...

From the President’s Desk: Will public trust in scientists decline in wake of Covid-19?
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...

Goodbye 2020, Hello 2021
2020 is coming to a close and what a year it was. At PR Associates we’ve seen epic growth in the last half of the...

From the President’s Desk: How I’m staying emotionally connected while being socially distanced
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...

PR Associates’ Growth Continues
It's been a busy few months at PR Associates. Our team is growing. We've rebranded, launched a new website, added two...

Robert Simpson, President and CEO of PR Associates accepted into Forbes Agency Council
Ottawa, Ontario, September 14, 2020—Robert Simpson, the President and CEO of PR Associates and the Canadian Centre for...
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