Uniting deep expertise in media relations, digital media, strategic communication, training and marketing.
Our Client’s Experience
“PR Associates built our relationship from a strategic level ensuring public relations and communications aligned with mimik’s immediate and longer-term business objectives. Not only were we able to receive amazing media coverage for our company and our product, Pandimik, we continue to engage our teams to build upon concepts, ideas and growth plans. I highly recommend PR Associates.”
CEO, Mimik Technology
“When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.”
Director of Communication, PDAC
Director FILO, Ontario Ministry of Justice
Senior VP Environment, Seabridge Gold
President and CEO Perk Hero
Smart Strategy and Seamless Execution
We combine our collective experience in strategic communication, public relations and technology to create stories and experiences that help our life science, healthcare, energy, technology, agri-food, manufacturing and government agency clients get noticed and deepen audience engagement.
We create stories, communications and experiences that engage audiences capture imaginations, shift mindsets and move markets.
A Diversity of Perspectives
“Public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communications by corporations and organizations to government campaigns that manage public opinion and self-promotion through thought leadership and social media, public relations are central to our individual and collective lives. Done right, public relations drives discussions that builds mutually beneficial relationships between organizations and their publics. ”
Robert Simpson, President & CEO
“Being accountable and admitting any wrongdoing is difficult for many companies trying to impress their clients and gain further business. Sidelining issues or shifting blame is easy to do but hard to recover from.
Things happen. Mistakes are made. How companies handle this makes all the difference.
People prefer honestly with a viable solution above anything else! I learned this early on from my mentors and this has allowed me to build so many amazing professional relationships that I still treasure to this day.
Before you promise the world, make sure you can deliver. And when something goes array, which often is the case for various reasons, own it. Take accountability and solve the issue. This authenticity will speak volumes in how your clients respect and work with you!”
Paola Ashton, Vice President
“In my role as Senior Account Manager, I am responsible for strategic thinking, planning and content management. At PR Associates, we have developed many successful marketing and communications plans for a wide range of clients, across numerous industries. Through research, market analysis, and studying future trends, I develop a plan that is creative, thorough and most importantly effective.
I am also a senior writer who creates clear, compelling content that resonates with targeted audiences. I have developed innovative content for a wide range of digital, print and social channels including stakeholder reports, white papers, press releases, blogs and website content. ”
Morgan Consaul, Senior Account Manager
“Every business needs Public Relations and positive media coverage is one of the best ways to bring awareness to a brand, but just media coverage is not enough to drive sales or attract investors. Maximize your media coverage by sharing on social media and other platforms like your email signature and the news section of your website. Integrate your PR efforts with Marketing by including your coverage on marketing materials, business proposals and presentations. Finally, track and measure your social media activity and web traffic to learn which messaging and stories resonate with your audience to learn about their behaviour.
Kamran Shaikh, Senior Account Manager
“My job as Marketing & Design Manager is to inform and educate an audience on behalf of our clients. Good design isn’t just about making things pretty. It is a form of visual communication that connects the audience to ideas and information in a seamless and intuitive way.”
Pamela Rubio, Marketing & Design Manager
Science communication—where to begin? There are so many challenges and so many nuances to keep in mind that sometimes...
Citizen science – the active involvement of the public in scientific research – continues to propagate around the...
New research narrows in on factors that move the needle – and those that don’t – in public perception of authenticity...
Prepare to be noticed.
To clarify complexity, capture imaginations, shift mindsets and move markets connect with us.