Creating conversations that matter.

“Being accountable and admitting any wrongdoing is difficult for many companies trying to impress their clients and gain further business. Sidelining issues or shifting blame is easy to do but hard to recover from.
Things happen. Mistakes are made. How companies handle this makes all the difference.

People prefer honestly with a viable solution above anything else! I learned this early on from my mentors and this has allowed me to build so many amazing professional relationships that I still treasure to this day.
Before you promise the world, make sure you can deliver. And when something goes array, which often is the case for various reasons, own it. Take accountability and solve the issue. This authenticity will speak volumes in how your clients respect and work with you!”

Paola Ashton, Vice President

“Every business needs Public Relations and positive media coverage is one of the best ways to bring awareness to a brand, but just media coverage is not enough to drive sales or attract investors. Maximize your media coverage by sharing on social media and other platforms like your email signature and the news section of your website. Integrate your PR efforts with Marketing by including your coverage on marketing materials, business proposals and presentations. Finally, track and measure your social media activity and web traffic to learn which messaging and stories resonate with your audience to learn about their behaviour.”

Kamran Shaikh, Account Director

“A successful and sustainable PR campaign is one that prioritizes consistency in the long-run over quick wins in the short term”

Jamal Saad, Account Manager

“My job as Marketing & Design Manager is to inform and educate an audience on behalf of our clients. Good design isn’t just about making things pretty. It is a form of visual communication that connects the audience to ideas and information in a seamless and intuitive way.”

Pamela Rubio, Marketing & Design Manager

“I am a firm believer in PRactice what you PReach! Being public relations professionals, we commit to practice our craft ethically, with the highest standards of accuracy, truth, fairness and responsibility to the public. This flows into how I drive campaigns for our clients.

Communication campaigns are critical for corporate success, but people often undermine their contributions to value creation. This ever-changing PR world is not just about managing the flow of information between an organization and its publics; it’s a discipline that engages and informs key audiences, builds essential relationships and brings vital information back into an organization to analyze, build upon and action.”

Swati Mehta, Senior Account Manager

“Self-awareness is the key to success! I believe that once you can achieve this level of understanding, it can lead to greatness in yourself, your relationships with others, and with your work. Having the ability to understand what motivates you, how you work with others, and what reactions you may cause is vital towards growth and progress. I take this perspective with me to work every day. “

Celine Barton, Account Executive

“Our diverse perspectives and unique experiences are what shape the world we are all part of, and we all help tell its story. Don’t align opportunities with insecurities and be an active participant in life’s events. We are not defined by our circumstances, but we can define our circumstances by our perspective. Before being swept away by popular opinion, consider where you’re being carried off to. We all have something unique and irreplaceable to say but your work must be meaningful to you before it can mean anything to anyone else.

Without a why there is no how. You can’t hit any goals without aiming at something. Rather than thinking about what you’re afraid to lose, consider what you stand to gain. How can we find ourselves without being lost? How can we get stronger without overcoming struggle? Failure is the threshold of excellence – the higher the threshold, the greater the demands of the accomplishment. Change is the only constant.”

Ashley Parker, Creative Director

“A PR practitioner must have a knack for creative thinking and advise strategically. One of the most valuable things she brings to the table is her perspective – the ability to view a situation through a critical lens and ask big-picture questions. Often those questions are unpopular or uncomfortable to accept but are always meant with the best intention of getting to the root of the problem. Peel back the layers of the onion and find the ah-huh moments that resulted in why leaders and entrepreneurs do what they do. Shedding the armor and wrestling with curiosity can lead to effective communications and almost always it comes down to telling the backstory. Before words there were stories. It’s human nature to communicate this way.”

Mary Lee, Senior Account Manager