Uniting deep expertise in Public Relations, Digital Media, Strategic Communication, Media Training & MarketingLearn How
PR Associates provides Public Relations, Strategic Communications and Digital Marketing services in the Life Sciences, Natural Resources and Technology sectors. We clarify complexity, tell captivating stories, shift mindsets and move markets.
Our Client’s Experience
“PR Associates built our relationship from a strategic level ensuring public relations and communications aligned with mimik’s immediate and longer-term business objectives. Not only were we able to receive amazing media coverage for our company and our product, Pandimik, we continue to engage our teams to build upon concepts, ideas and growth plans. I highly recommend PR Associates.”
CEO, Mimik Technology
“When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.”
Director of Communication, PDAC
Director FILO, Ontario Ministry of Justice
Senior VP Environment, Seabridge Gold
President and CEO Perk Hero
Smart Strategy and Seamless Execution
We combine our collective experience in strategic communication, public relations and technology to create stories and experiences that help our life science, healthcare, energy, technology, agri-food, manufacturing and government agency clients get noticed and deepen audience engagement.
We create stories, communications and experiences that engage audiences capture imaginations, shift mindsets and move markets.
A Diversity of Perspectives
“Public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communications by corporations and organizations to government campaigns that manage public opinion and self-promotion through thought leadership and social media, public relations are central to our individual and collective lives. Done right, public relations drives discussions that builds mutually beneficial relationships between organizations and their publics. ”
Robert Simpson, President & CEO
“Being accountable and admitting any wrongdoing is difficult for many companies trying to impress their clients and gain further business. Sidelining issues or shifting blame is easy to do but hard to recover from.
Things happen. Mistakes are made. How companies handle this makes all the difference.
People prefer honestly with a viable solution above anything else! I learned this early on from my mentors and this has allowed me to build so many amazing professional relationships that I still treasure to this day.
Before you promise the world, make sure you can deliver. And when something goes array, which often is the case for various reasons, own it. Take accountability and solve the issue. This authenticity will speak volumes in how your clients respect and work with you!”
Paola Ashton, Vice President
“Public relations influences audience behaviour. When done right, it is an unmatched superpower for organizations. But, “with great power comes great responsibility”, and that has been my career’s guiding principle as a communications specialist – to responsibly build and enhance reputation of organizations and their products or services. While respecting opinions and priorities, I believe working with clients as partners, providing a transparent view on expectations vis-à-vis results. Strong partnerships built on problem solving, critical thinking and innovative ideas has enabled us to execute many successful result-driven campaigns.”
Ambika Maitra, Account Director
“Every business needs Public Relations and positive media coverage is one of the best ways to bring awareness to a brand, but just media coverage is not enough to drive sales or attract investors. Maximize your media coverage by sharing on social media and other platforms like your email signature and the news section of your website. Integrate your PR efforts with Marketing by including your coverage on marketing materials, business proposals and presentations. Finally, track and measure your social media activity and web traffic to learn which messaging and stories resonate with your audience to learn about their behaviour.
Kamran Shaikh, Senior Account Manager
“: A successful and sustainable PR campaign is one that prioritizes consistency in the long-run over quick wins in the short term”
Jamal Saad, Account Manager
“My job as Marketing & Design Manager is to inform and educate an audience on behalf of our clients. Good design isn’t just about making things pretty. It is a form of visual communication that connects the audience to ideas and information in a seamless and intuitive way.”
Pamela Rubio, Marketing & Design Manager
For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion...
Tony Reda, CEO, President, Co-Founder, Tectonic Metals Inc. Tony Reda is the dynamic leader of Tectonic Metals Inc.,...
British Columbia’s life science sector took centre stage during the pandemic as amazing innovation unfolded and gained...
As February has proven, even though it is the shortest month of the year, lots can happen – and it did not disappoint....
Prepare to be noticed.
To clarify complexity, capture imaginations, shift mindsets and move markets connect with us.