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At PR Associates we create compelling stories, communication strategies and experiences that engage our client’s key audiences, to capture imaginations, shift mindsets and move markets.
We work with individuals and organizations using science to solve some of the world’s most pressing challenges in the life science, health, energy, mining, artificial intelligence, technology, education, agri-foods, and not-for-profit sectors.
Our Services
We create stories, communications, and experiences that engage audiences, captures imaginations, shift mindsets, and move markets.
Case Studies
Solve FSHD
Solve FSHD, a mission-driven organization founded by entrepreneur Chip Wilson, selected PR Associates to provide strategic public relations to support the organizations’ launch.
Ice Mountain Conservancy
PDAC
NZ Technologies Inc.
Our Clients’ Experience
Choosing to work with the PR Associates team has been an excellent experience in public relations for me. Not only are they amazing public relations experts, advocates, and communicators, they have also proven time and time again that they are on top of their game when it comes to positive impact both at a corporate and an individual level. PR Associates has been a communications partner with us and with many of the companies we work with.
I discovered PR Associates, and what stood out to me was their mission, vision, and values as they aligned with ours. It was important to me that we work with a firm that were not only experts in communications but had the drive and commitment to meet and exceed our expectations – which PR Associates did while embodying the values articulated. I was impressed by the creativity and the dedication of the team, which also included their senior team members, and how they took a complex idea and made the process so seamless. I highly recommend them.
PR Associates built our relationship from a strategic level ensuring public relations and communications aligned with mimik’s immediate and longer-term business objectives. Not only were we able to receive amazing media coverage for our company and our product, Pandimik, we continue to engage our teams to build upon concepts, ideas and growth plans. I highly recommend PR Associates.
When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.
I’ve hired PR Associates several times over the years with various organizations. They have a unique understanding of diverse audiences. Their work is both emotional and organized. Working with their team is always a great experience and the results of our award-winning partnerships have helped so many people while transforming how our organizations were perceived.
PR Associates is far more than your average PR firm. They are strategic and they are creative partners with a knack for understanding complexity and help you communicate it simply and eloquently. When it come to turning complicated research into content and finding opportunities to connect with the public they are the best in the business. That’s why we’ve worked with them for eight years now.
PR Associates completely understood the challenges we were facing. Instead of having a junior consultant engaged in our project, the whole team was involved. This is what makes them such a great partner, they made our success theirs. We don’t feel like we hired a PR firm, rather we found a partner to work with us.
A Diversity of Perspectives
“Public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communications by corporations and organizations to government campaigns that manage public opinion and self-promotion through thought leadership and social media, public relations are central to our individual and collective lives. Done right, public relations drives discussions that builds mutually beneficial relationships between organizations and their publics. ”
Robert Simpson, President & CEO
“Being accountable and admitting any wrongdoing is difficult for many companies trying to impress their clients and gain further business. Sidelining issues or shifting blame is easy to do but hard to recover from.
Things happen. Mistakes are made. How companies handle this makes all the difference.
People prefer honestly with a viable solution above anything else! I learned this early on from my mentors and this has allowed me to build so many amazing professional relationships that I still treasure to this day.
Before you promise the world, make sure you can deliver. And when something goes array, which often is the case for various reasons, own it. Take accountability and solve the issue. This authenticity will speak volumes in how your clients respect and work with you!”
Paola Ashton, Vice President
“Every business needs Public Relations and positive media coverage is one of the best ways to bring awareness to a brand, but just media coverage is not enough to drive sales or attract investors. Maximize your media coverage by sharing on social media and other platforms like your email signature and the news section of your website. Integrate your PR efforts with Marketing by including your coverage on marketing materials, business proposals and presentations. Finally, track and measure your social media activity and web traffic to learn which messaging and stories resonate with your audience to learn about their behaviour.”
Kamran Shaikh, Account Director
“A successful and sustainable PR campaign is one that prioritizes consistency in the long-run over quick wins in the short term”
Jamal Saad, Account Manager
“My job as Marketing & Design Manager is to inform and educate an audience on behalf of our clients. Good design isn’t just about making things pretty. It is a form of visual communication that connects the audience to ideas and information in a seamless and intuitive way.”
Pamela Rubio, Marketing & Design Manager
“I am a firm believer in PRactice what you PReach! Being public relations professionals, we commit to practice our craft ethically, with the highest standards of accuracy, truth, fairness and responsibility to the public. This flows into how I drive campaigns for our clients.
Communication campaigns are critical for corporate success, but people often undermine their contributions to value creation. This ever-changing PR world is not just about managing the flow of information between an organization and its publics; it’s a discipline that engages and informs key audiences, builds essential relationships and brings vital information back into an organization to analyze, build upon and action.”
Swati Mehta, Account Director
“Self-awareness is the key to success! I believe that once you can achieve this level of understanding, it can lead to greatness in yourself, your relationships with others, and with your work. Having the ability to understand what motivates you, how you work with others, and what reactions you may cause is vital towards growth and progress. I take this perspective with me to work every day. “
Celine Barton, Account Executive
Insights & Company News
Clean Your Desktop, Clear Your Mind
People person driven by creativity. Lover of a good story, knack for...
From the President’s Desk: May 2022
For the last 20 years, Robert has specialized in strategic communication and...
Leveraging a Planned Approach to PR Opportunities
Public Relations is a practice that places special importance on having a...
