“Being accountable and admitting any wrongdoing is difficult for many companies trying to impress their clients and gain further business. Sidelining issues or shifting blame is easy to do but hard to recover from.
Things happen. Mistakes are made. How companies handle this makes all the difference.

People prefer honestly with a viable solution above anything else! I learned this early on from my mentors and this has allowed me to build so many amazing professional relationships that I still treasure to this day.
Before you promise the world, make sure you can deliver. And when something goes array, which often is the case for various reasons, own it. Take accountability and solve the issue. This authenticity will speak volumes in how your clients respect and work with you!”
 

Paola Ashton, Vice President

 
“Public relations influences audience behaviour. When done right, it is an unmatched superpower for organizations. But, “with great power comes great responsibility”, and that has been my career’s guiding principle as a communications specialist – to responsibly build and enhance reputation of organizations and their products or services. While respecting opinions and priorities, I believe working with clients as partners, providing a transparent view on expectations vis-à-vis results. Strong partnerships built on problem solving, critical thinking and innovative ideas has enabled us to execute many successful result-driven campaigns.”
 

Ambika Maitra, Account Director

“Every business needs Public Relations and positive media coverage is one of the best ways to bring awareness to a brand, but just media coverage is not enough to drive sales or attract investors. Maximize your media coverage by sharing on social media and other platforms like your email signature and the news section of your website. Integrate your PR efforts with Marketing by including your coverage on marketing materials, business proposals and presentations. Finally, track and measure your social media activity and web traffic to learn which messaging and stories resonate with your audience to learn about their behaviour.
 

Kamran Shaikh, Senior Account Manager

“: A successful and sustainable PR campaign is one that prioritizes consistency in the long-run over quick wins in the short term”
 

Jamal Saad, Account Manager

 
“My job as Marketing & Design Manager is to inform and educate an audience on behalf of our clients. Good design isn’t just about making things pretty. It is a form of visual communication that connects the audience to ideas and information in a seamless and intuitive way.”
 

Pamela Rubio, Marketing & Design Manager