Creating conversations that matter.

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Case Studies

PR Associates is an award-winning public relations, communications firm with specialized experience in making the complex and technical, simple and relatable. We provide a complete range of strategic communications, public relations and digital marketing services to private and public sector clients.

Our team members have diverse and global experience which allows us to collaborate and deliver the best service to meet our clients’ specific operational and reputational goals. We are passionate about our work and strive to help our clients clarify complexity, tell captivating stories, shift mindsets and move markets.

Ice Mountain Conservancy

We worked with five diverse groups to create strategic actions and clear messaging that told the story about the first mineral exploration company in North America returning staked land to a First Nation and creating a nature conservancy.



NZ Technologies Inc.

Our Client’s Experience

Karimah Es Sabar, CEO & Partner, Quark Ventures

“Choosing to work with the PR Associates team has been an excellent experience in public relations for me. Not only are they amazing public relations experts, advocates, and communicators, they have also proven time and time again that they are on top of their game when it comes to positive impact both at a corporate and an individual level. PR Associates has been a communications partner with us and with many of the companies we work with.”

Karimah Es Sabar

CEO & Partner, Quark Ventures

Rohan Arul-Pragasam, Superintendent, Chilliwack School District

“I discovered PR Associates, and what stood out to me was their mission, vision, and values as they aligned with ours.  It was important to me that we work with a firm that were not only experts in communications but had the drive and commitment to meet and exceed our expectations – which PR Associates did while embodying the values articulated. I was impressed by the creativity and the dedication of the team, which also included their senior team members, and how they took a complex idea and made the process so seamless. I highly recommend them.”

Rohan Arul-Pragasam

Superintendent, Chilliwack School District

“PR Associates built our relationship from a strategic level ensuring public relations and communications aligned with mimik’s immediate and longer-term business objectives. Not only were we able to receive amazing media coverage for our company and our product, Pandimik, we continue to engage our teams to build upon concepts, ideas and growth plans. I highly recommend PR Associates.”

Fay Arjomandi
CEO, Mimik Technology

“When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.”

Salley Lawton
Director of Communication, PDAC

“I’ve hired PR Associates several times over the years with various organizations. They have a unique understanding of diverse audiences. Their work is both emotional and organized. Working with their team is always a great experience and the results of our award-winning partnerships have helped so many people while transforming how our organizations were perceived.”

Terry Swan
Director FILO, Ontario Ministry of Justice

“PR Associates is far more than your average PR firm. They are strategic and they are creative partners with a knack for understanding complexity and help you communicate it simply and eloquently. When it come to turning complicated research into content and finding opportunities to connect with the public they are the best in the business. That’s why we’ve worked with them for eight years now.”

Brent Murphy
Senior VP Environment, Seabridge Gold

“PR Associates completely understood the challenges we were facing. Instead of having a junior consultant engaged in our project, the whole team was involved. This is what makes them such a great partner, they made our success theirs. We don’t feel like we hired a PR firm, rather we found a partner to work with us.”

Jonathon Hoyles
President & CEO, Perk Hero

Smart Strategy and Seamless Execution

We combine our collective experience in strategic communication, public relations and technology to create stories and experiences that help our life science, healthcare, energy, technology, agri-food, manufacturing and government agency clients get noticed and deepen audience engagement.

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Smart Strategy and Seamless Execution

Our Focus Areas

Life Sciences & Healthcare

Our Focus Areas

Natural Resources, Mining and Energy

Our Focus Areas


Our Focus Areas


Our Focus Areas

Indigenous companies and non-profits

Our Services

We create stories, communications and experiences that engage audiences capture imaginations, shift mindsets and move markets.

A Diversity of Perspectives

“Public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communications by corporations and organizations to government campaigns that manage public opinion and self-promotion through thought leadership and social media, public relations are central to our individual and collective lives. Done right, public relations drives discussions that builds mutually beneficial relationships between organizations and their publics. ”


Robert Simpson, President & CEO

“Being accountable and admitting any wrongdoing is difficult for many companies trying to impress their clients and gain further business. Sidelining issues or shifting blame is easy to do but hard to recover from.
Things happen. Mistakes are made. How companies handle this makes all the difference.

People prefer honestly with a viable solution above anything else! I learned this early on from my mentors and this has allowed me to build so many amazing professional relationships that I still treasure to this day.
Before you promise the world, make sure you can deliver. And when something goes array, which often is the case for various reasons, own it. Take accountability and solve the issue. This authenticity will speak volumes in how your clients respect and work with you!”


Paola Ashton, Vice President

“Every business needs Public Relations and positive media coverage is one of the best ways to bring awareness to a brand, but just media coverage is not enough to drive sales or attract investors. Maximize your media coverage by sharing on social media and other platforms like your email signature and the news section of your website. Integrate your PR efforts with Marketing by including your coverage on marketing materials, business proposals and presentations. Finally, track and measure your social media activity and web traffic to learn which messaging and stories resonate with your audience to learn about their behaviour.”


Kamran Shaikh, Account Director

“A successful and sustainable PR campaign is one that prioritizes consistency in the long-run over quick wins in the short term”


Jamal Saad, Account Manager

“My job as Marketing & Design Manager is to inform and educate an audience on behalf of our clients. Good design isn’t just about making things pretty. It is a form of visual communication that connects the audience to ideas and information in a seamless and intuitive way.”


Pamela Rubio, Marketing & Design Manager

“I am a firm believer in PRactice what you PReach! Being public relations professionals, we commit to practice our craft ethically, with the highest standards of accuracy, truth, fairness and responsibility to the public. This flows into how I drive campaigns for our clients.

Communication campaigns are critical for corporate success, but people often undermine their contributions to value creation. This ever-changing PR world is not just about managing the flow of information between an organization and its publics; it’s a discipline that engages and informs key audiences, builds essential relationships and brings vital information back into an organization to analyze, build upon and action.”


Swati Mehta, Senior Account Manager

“Self-awareness is the key to success! I believe that once you can achieve this level of understanding, it can lead to greatness in yourself, your relationships with others, and with your work. Having the ability to understand what motivates you, how you work with others, and what reactions you may cause is vital towards growth and progress. I take this perspective with me to work every day. “


Celine Barton, Account Executive

“Our diverse perspectives and unique experiences are what shape the world we are all part of, and we all help tell its story. Don’t align opportunities with insecurities and be an active participant in life’s events. We are not defined by our circumstances, but we can define our circumstances by our perspective. Before being swept away by popular opinion, consider where you’re being carried off to. We all have something unique and irreplaceable to say but your work must be meaningful to you before it can mean anything to anyone else.

Without a why there is no how. You can’t hit any goals without aiming at something. Rather than thinking about what you’re afraid to lose, consider what you stand to gain. How can we find ourselves without being lost? How can we get stronger without overcoming struggle? Failure is the threshold of excellence – the higher the threshold, the greater the demands of the accomplishment. Change is the only constant.”


Ashley Parker, Creative Director

“A PR practitioner must have a knack for creative thinking and advise strategically. One of the most valuable things she brings to the table is her perspective – the ability to view a situation through a critical lens and ask big-picture questions. Often those questions are unpopular or uncomfortable to accept but are always meant with the best intention of getting to the root of the problem. Peel back the layers of the onion and find the ah-huh moments that resulted in why leaders and entrepreneurs do what they do. Shedding the armor and wrestling with curiosity can lead to effective communications and almost always it comes down to telling the backstory. Before words there were stories. It’s human nature to communicate this way.”


Mary Lee, Senior Account Manager

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