Our Success

At PR Associates, we are proud of our work and the relationships we have. While we would love to share all of our successes and those we have helped our clients achieve, much of our work is confidential to protect our clients’ privacy, but we have permission to share a few PR & Communication success stories.

REGULATORY PROCESS COMMUNICATION

Communication Strategy and Tools During Environmental and Permitting Process

The Situation: A $5 billion mining project needed to ensure it received its environmental approval from the provincial and federal governments. Our analysis identified the following risks: Community perception that the project was facing insurmountable environmental challenges. Opposition galvanizing over concerns expressed by the public. Communities and organizations become alienated over the lack of progress on jobs, skills training and contracting. The Ask: PR Associates was asked to develop...

PRESENTATION SKILLS FOR SCIENTISTS AND ENGINEERS

Public Speaking and Presentation Skills for Scientists And Engineers

The Problem Time and again, we see brilliant scientists and engineers struggling to deliver presentations that resonate with non-technical audiences. Either the information is too difficult to understand or the presenter does not connect with the audience and the authenticity of the information and authority of the presenter is questioned. This leaves the presenter dissatisfied and the audience frustrated. Worse, it can result in rights-and stakeholders who affect your project to be disengaged and...

COMMUNICATION STRATEGY

Gaining Multiple Community Approval for a Power-Line

THE SITUATION: PR Associates was hired by BC Hydro to develop and implement a communication plan and manage community outreach activities ahead of a vote regarding negotiated agreements around the development of the Northwest Transmission Line (NTL). THE ASK: BC Hydro hired PR Associates to develop and implement a communication plan and manage community outreach activities ahead of a vote regarding negotiated agreements around the development of the Northwest Transmission Line (NTL). THE PLAN: An...

STAKEHOLDER RELATIONS

Barrick Gold Employee Environmental Awareness Campaign

Barrick Gold Internal Communications - Employee Environmental Awareness THE SITUATION: As a responsible mining company, Barrick Gold (ABX-TSX) understands the value of environmental leadership. As a result, the company is eager to develop and implement an internal communications plan that focuses on its environmental plans, targets, and obligations. THE ASK: Barrick Gold partnered with PR Associates to plan and execute an employee communications program that focuses on its environmental leadership...

COMMUNICATION STRATEGY

Communicating Technical Information to Non-Technical Audiences for Project Approval

THE SITUATION: An Aboriginal community in B.C. successfully negotiated impact benefit agreements with a renewable energy company for two proposed hydroelectric run-of-river projects to be built within their traditional territory. THE ASK: When a First Nation’s community wanted to communicate proposed impact benefit agreements with a renewable energy company ahead of a required community vote, they reached out to PR Associates for its expertise in community and aboriginal relations.

EVENT MEDIA MANAGEMENT

Communication for the GLOBE 2016 Leadership Summit and Innovation Exposition

THE SITUATION The GLOBE 2016 Leadership Summit and Innovation Exposition is held every two years in Vancouver, hosting business, policy, and civil society leaders working to address pressing global challenges with business and technology solutions. PR Associates was engaged by GLOBE Series to manage media relations and advertising for GLOBE 2016. The strategic priorities included exceeding the GLOBE 2014 delegates, exhibitors, sponsors, exposition sponsors and media coverage and to set the...

PR Associates has offices in Vancouver, Toronto and Ottawa.

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