NEWS & INSIGHT

How to communicate science on social media

Aug 09, 2017

In the world of smartphones, tablets, and technology on the move, social media has become the source of information for a variety of topics. Scientists are increasingly using this platform to connect with other researchers to discuss their findings...

How does the public perceive and interpret your science?

Jul 31, 2017

In 1996, a booked called Misunderstanding Science: The public reconstruction of science and technology was published. It’s a cryptic title for a book themed around how it is actually...

Is BC poised to become the next digital technology supercluster?

Jul 24, 2017

It is a known fact that BC’s technology sector has been booming for the past few years and has been instrumental in attracting other industries to the province. But,...

Global healthcare spend will reach $8.7 trillion by 2020

Jul 10, 2017

As per Deloitte’s 2017 Global Life Sciences Outlook report, global healthcare spend will reach $8.7 trillion by 2020. This demand will rise from factors like the increase in aging...

Building trust while building your project

Jun 26, 2017

A recent Insights West Poll ranked how Canadians feel about a variety of professions. Nurses are the most respected with 92 percent of respondents feeling very or somewhat positive...

How mismanaging media opportunities can turn into a crisis

Jun 19, 2017

We usually think of a crisis as something big and physical. A specific event that is an immediate and obvious issue. But that’s not always the case. Crisis communication...

16 tips for effective Science Communication

May 17, 2017

Increasingly, scientists are stepping out of their laboratories to discuss their research and findings with the public. Research topics and studies are being translated into news articles for widespread...

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