NEWS & INSIGHT

How mismanaging media opportunities can turn into a crisis

Jun 19, 2017

We usually think of a crisis as something big and physical. A specific event that is an immediate and obvious issue. But that’s not always the case. Crisis communication often arises from small but mismanaged issues such as media...

16 tips for effective Science Communication

May 17, 2017

Increasingly, scientists are stepping out of their laboratories to discuss their research and findings with the public. Research topics and studies are being translated into news articles for widespread...

4 Simple Tips for Science Communication

Apr 18, 2017

Scientists and researchers are a treasure cove of information that, if communicated well, can change perceptions, inform the public and showcase the potential value of their work to society....

Do scientists understand the general public?

Mar 07, 2017

The American Academy of Arts and Sciences organized four workshops for experts from the scientific community and representatives of the public to explore how scientists currently understand their obligation...

It’s not the science, it’s the scientists

Feb 06, 2017

Recent studies suggest scientists and engineers can counter growing mistrust from the general public by fostering a culture of explanation. World events have reinforced the increasing trust gap between...

Think like a fifth-grader: Communicating complex scientific and engineering concepts

Jan 23, 2017

On the recent winter solstice, while watching the snow fall from the sky, I was reminded again that most non-scientists have a grade five level understanding of scientific concepts....

Know your audience before you speak: Why Scientists and Engineers need audience analysis

Dec 15, 2016

No scientist or engineer would launch a project without a plan, so why do so many communicate without having a clear understanding of their target audience? Scientists and Engineers who take...

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