NEWS & INSIGHT

16 tips for effective Science Communication

May 17, 2017

Increasingly, scientists are stepping out of their laboratories to discuss their research and findings with the public. Research topics and studies are being translated into news articles for widespread consumption across the world. As discussed in the paper, ‘Considerations...

Why journalists observe behaviour during media interviews?

May 09, 2017

Everyone likes to think their individual personality is unique, but science has proven we may not be so different from one another after all. Most psychologists agree there are four...

Why miners need media training? Drill results are not news.

May 02, 2017

Outside of a few industry publications or paying exuberant amounts for media coverage, mineral explorers and miners have a hard time getting noticed positively in the mainstream media. Ask...

4 Simple Tips for Science Communication

Apr 18, 2017

Scientists and researchers are a treasure cove of information that, if communicated well, can change perceptions, inform the public and showcase the potential value of their work to society....

Media Trainers for Scientists and Engineers Need Good Science Communication Skills

Apr 10, 2017

Tomorrow I will be giving a six-hour boot camp to some federal government scientists and engineers. The session begins with an overview of the theory of science communication—why it’s...

Canada’s Road to Resource Development

Apr 03, 2017

Aboriginal empowerment and Canada’s resource sector have been on a collision course for three decades, but with a reset of the relationship, Canada could still realize its full resource...

Natural Resources + Clean Tech = A Marriage Made in Heaven

Mar 27, 2017

It seems like we hear more about clean tech every day. And I am happy PR Associates has been adding clean tech companies to its roster of clients. Just...

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  • Why miners need #mediatraining? Because drill results are not news. #publicspeaking #mining #bcmining #scicomm https://t.co/mIgznTIvG4

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