Association For Mineral Exploration British Columbia (AMEBC)

The Situation

The Association for Mineral Exploration British Columbia (AME BC) approached PR Associates in 2009 to develop a communication plan to support the achievement of the association’s strategic goals. Specific objectives included enabling AME BC to better reach its membership and target audiences throughout British Columbia; and increasing knowledge and understanding of the mineral exploration sector with target stakeholders.

The Solution

First, PR Associates conducted a communication audit—a systematic assessment of AME BC’s current communication practices. The audit – which included online surveys, phone interviews, in-person interviews; a systematic assessment of all AME BC communication tools and processes – determined what was and was not working and helped PR Associates identify where AME BC needed to make changes. PR Associates then delivered a communication strategy, designed to respond to the audit and ensure AME BC was using a

The Results

AME BC engaged PR Associates in 2011 to facilitate the planning session for the association’s 2013-2018 strategy, in addition to developing the associated communication strategy.