Does training your scientific team to speak plain language really matter? It did for a mining project in central British Columbia, Canada. In December 2015, we were hired to perform a statistically-valid perception survey among indigenous and non-indigenous community...
EXPRESS COMPLEX SCIENCE CLEARLY
The Science of Communication
PR Associates breakdowns complex scientific and engineering concepts to communicate them in ways that are easy to understand. Through our focus on training and strategic communication, we help science-minded professionals and their organizations build favourable reputations and achieve success.
It’s not magic its science
PR Associates uses a unique approach to communicate scientific information. We call it the Science of Communication™. This simple but effective method makes it easier for non-technical people to understand the science and engineering behind complex ideas and projects. We give your team the skills to meaningfully connect with: investors, media, Indigenous communities, federal, provincial, territorial, municipal and international governments, and the general public.
The results speak for themselves
We have helped companies gain approval for $20.5 billion worth of projects. We have helped introduce new technologies which attracted investments of $600 million. We have delivered communication training to 2,000 engineers and professionals to become better communicators.
We work with some of the top technical, environmental, bio-technical, aerospace, civil, chemical, geotechnical engineers and earth scientists in the world to translate technical information and then communicate the information for non-science audiences.
News & Insight
Understanding your audience is the key to all successful presentations. For scientists and engineers making presentations to aboriginal audiences, it is critical to understand and be responsive to some...
Recent studies suggest scientists and engineers can counter growing mistrust from the general public by fostering a culture of explanation. World events have reinforced the increasing trust gap between...