The Science of Communication

PR Associates breakdowns complex scientific and engineering concepts to communicate them in ways that are easy to understand. Through our focus on training and strategic communication, we help science-minded professionals and their organizations build favourable reputations and achieve success.

It’s not magic its science

PR Associates uses a unique approach to communicate scientific information. We call it the Science of Communication™. This simple but effective method makes it easier for non-technical people to understand the science and engineering behind complex ideas and projects. We give your team the skills to meaningfully connect with: investors, media, Indigenous communities, federal, provincial, territorial, municipal and international governments, and the general public.

The results speak for themselves

We have helped companies gain approval for $20.5 billion worth of projects. We have helped introduce new technologies which attracted investments of $600 million. We have delivered communication training to 2,000 engineers and professionals to become better communicators.

We work with some of the top technical, environmental, bio-technical, aerospace, civil, chemical, geotechnical engineers and earth scientists in the world to translate technical information and then communicate the information for non-science audiences.

Contact Us

PR Associates has offices in Vancouver, Toronto and Ottawa. 1 (604) 681-1407

News & Insight

Corporate reputation accounts for $566 B of the Canadian resource sector’s shareholder value

Feb 27, 2017

Robert Simpson Corporate reputation now accounts for $566 billion, or more than $1 in every $5 of shareholder value in Canada’s resource sectors according to calculations made using the latest Reputation Dividend report. The ninth annual study, based on...

When Obtaining Social License Matters, So Does Training

Feb 20, 2017

Does training your scientific team to speak plain language really matter? It did for a mining project in central British Columbia, Canada. In December 2015, we were hired to...

Cultural factors that influence trust in science

Feb 14, 2017

Understanding your audience is the key to all successful presentations. For scientists and engineers making presentations to aboriginal audiences, it is critical to understand and be responsive to some...

  • "85% British Columbians agree that ‘natural resource development is good for BC" - insightful poll by…
  • #Corporatereputation accounts for $566 B of shareholder value in Canada’s resource sectors #scicomm #mining #energy
  • Future of #scicomm ? #innovation #iot #technology #Communication #WhatDoYouThink
  • As mining companies integrate sustainability across their business, strategically and tactically, communication suc…
  • Through #innovation, B.C. can play a leading role in demonstrating how natural-gas resources can be developed respo…









We would love to hear from you!

Our team is present in multiple locations and provides local insight as well as national and global expertise. We will be happy to assist you with your communication and public relations needs. Please give us a call or drop in a message using the form below.

Vancouver 604.681.1407    |    Ottawa 778.991.1407

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